Experian Simmons sponsors AHAA’s annual conference
Issues new 2010 Latino Cultural Identity Consumer report providing insights on what makes Latinos Latino
New York, N.Y., Oct. 7, 2010 — Experian® SimmonsSM announced today that it is a sponsor of the Association of Hispanic Advertising Agencies’ (AHAA) annual conference, themed Natural Selection, being held Oct. 6–8 in Miami. At this important gathering, Experian Simmons will release a new report that provides important insight on what makes a Latino “Latino.”
The 2010 Latino Cultural Identity Consumer Report features the latest research from the Experian Simmons Latino Cultural Identity Study, a powerful tool that delivers the mindset of the Hispanic consumer. The study, jointly developed by Experian Simmons and AHAA, moves beyond language and acculturation to provide marketers and advertisers targeting Hispanics with a complete understanding about Latino consumers.
“Experian Simmons is a longtime supporter of the Hispanic community and a recognized leader in providing vivid and complete insights into this key group of American consumers,” said Ken Wollenberg, general manager of Experian Simmons. “We are excited to be a part of AHAA’s annual conference and are committed to providing deeper understanding of Hispanic consumers.”
In the report, researchers at Experian Simmons identify attitudes and opinions that differentiate — with statistical significance — Hispanic Americans from their non-Hispanic counterparts. These beliefs — which span the entire Hispanic population, regardless of language preference, heritage and country of birth — prove that there are common ties among U.S. Hispanics that go beyond, and cannot be explained by, traditional metrics of language and acculturation.
“Astute advertisers who are committed to reaching and connecting with the significant Hispanic consumer market utilize AHAA member agencies for unmatched cultural expertise and knowledge,” said Gisela Girard, chairman of AHAA and president of San Antonio-based Creative Civilization. “Experian Simmons has been an integral partner with AHAA and our member advertising agencies. AHAA agencies have the critical understanding needed to tap into the Hispanic market, and this is a great tool. We are proud to have Experian Simmons as a sponsor of AHAA’s annual conference Natural Selection.”
A copy of the 2010 Latino Cultural Identity Consumer Report can be downloaded from http://www.experian.com/simmons.
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About Experian Simmons
Experian Simmons, Experian Marketing Services’ consumer research service, has been chronicling the American consumer for more than 50 years. From the products that all Americans buy and the brands they prefer to their Internet shopping behaviors, attitudes and lifestyles and the media that they use, the Simmons National Consumer Studies survey more than 30,000 American consumers each year to deliver reliable national and local data. http://www.experian.com/simmons
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
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