Experian Mosaic Recognised with Hong Kong Award for Industries Prize
Market-leading geo-demographic segmentation earns Certificate of Merit
Hong Kong, 21 January 2010 – Experian®, the global information services company, today announced that Experian Mosaic, a geo-demographic segmentation system, has been selected as one of the winners of the Certificate of Merit in the Innovation and Creativity Category for the Hong Kong Awards for Industries.
Experian Mosaic uses the company’s extensive data and analytics capabilities to classify Hong Kong’s demographic data right down to the building block level, together with a statistical model which provides unprecedented precision through geo-demographic lifestyle groups.
Organised by the Hong Kong General Chamber of Commerce, winners of this prestigious Award gain public recognition for initiatives that exemplify creativity and commitment to innovation, while delivering commercial results and a contribution to industry and to society.
"We are pleased to earn this Certificate of Merit. It confirms Experian Mosaic is an excellent example of practical innovation, delivering an unmatched level of geographic and demographic analysis for firms to identify, differentiate and locate target customer groups,” said Jean Ng, Managing Director of Experian Hong Kong and Taiwan. “The benefits resulting from a better understanding of target customers, by using Experian Mosaic, include delivering more effective marketing strategies and optimising resource deployment to realise market opportunities and boost revenue.”
Experian Mosaic Hong Kong is the market-leading geo-demographic segmentation system at the building block level with a multi-tier approach. The system can help companies cope with today’s economically challenging environment through improving efficiencies in sales and marketing operations. Experian Mosaic improves accuracy in customer behaviour predication from up to a staggering 70 per cent.
Experian Mosaic Hong Kong can also assist businesses to realise new revenue streams by identifying patterns, trends, and markets missed by using other data. The segmentation system can be used to identify prospects, help business location planning create more focused loyalty programmes and more effective churn management. Experian Mosaic classifies approximately 2.3 million households and seven million individuals in Hong Kong into 29 unique Experian Mosaic Types and 10 Groups that share similar demographic and lifestyle characteristics, including personal income, occupation and type of housing as well as consumer behaviour.
Experian Mosaic is part of Experian Marketing Services (EMS) which enables organizations to profitably acquire, retain and grow customer relationships.
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Mosaic is also a global consumer classification tool and is available in 30 major countries. It classifies a billion consumers worldwide, covering a third of the surface area of the Earth and is available in all of the world’s most prosperous economies including China, North America, Europe and Asia Pacific.
Mosaic is used in the commercial sector to map, analyse and target potential and existing markets for any products and services. It is used by retailers and property developers as a key tool for site location, evaluation, sales optimisation, benchmarking and measurement.
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to manage their credit relationships and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2009 was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
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