Schaumburg, Ill., Feb. 10, 2010 — Experian Marketing Services today announced the appointment of industry veteran Anne Doherty as vice president of Direct Sales and Account Management for the Data Division of its global product development organization.
Doherty will report to Rick Erwin, president of the Data Division at Experian. She is responsible for enhancing existing client relationships and strengthening Experian Marketing Services’ position as a leader in the marketplace.
Doherty joins Experian from Equifax, where she served as the vice president of Sales for Strategic Partnerships. She brings more than 17 years of direct-marketing and data industry experience to her new role.
“Experian is deeply committed to the continuing growth of our industry-leading marketing data products,” said Erwin. “This begins with the highest quality of management talent available. We are excited to welcome Anne to the Experian Marketing Services team.”
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.
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Experian® is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.