Experian Marketing Services expands relationship with JoS. A. Bank to include comprehensive cross-channel services
Retailer looks to Experian to optimize customer contact strategies and promotional efforts through database, analytics, data and a multitude of other services
Schaumburg, Ill., Oct. 1, 2010 — Experian Marketing Services, a leading provider of data, analytics and marketing technologies to help organizations target and engage their customers more effectively, today announced that it has expanded its relationship with longtime client
JoS. A. Bank to help the retailer better understand and connect with customers.
JoS. A. Bank selected Experian Marketing Services to create a database environment that centralizes all marketing intelligence to provide a single view of the company’s customers. This will help the retailer move beyond single event marketing efforts to maximize contact method and frequency across channels.
For the company’s promotional marketing programs, Experian’s Marketing Analytics team worked with JoS. A. Bank to identify an opportunity to improve the efficiency of its mailings to increase circulation.
Combining efforts across Experian Marketing Services will result in improving prospect reach and return on campaign efforts across channels. Applying analytics and customer insight to the retailer’s database also will help increase customer loyalty.
“Effective customer communication begins with a strong database to manage consumer data and insight,” said John Lewis, director of Database Marketing for JoS. A. Bank. “Experian understands our challenges and, through analytical discovery, helps us improve the connection we have with our customers, which leads to increased loyalty and growth.”
“Streamlining efforts and reducing ineffective outreach begin with having a clear picture of a company’s goals and its best customers,” said Sue McDonnell, vice president of Client Services for Experian Marketing Services. “Experian’s analytical insight, modeling capabilities and database expertise will continue to help JoS. A. Bank achieve its aggressive growth goals.”
Experian Marketing Services
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About JoS. A. Bank
JoS. A. Bank is known for a heritage of quality and workmanship, an extensive selection of beautifully made, classically styled tailored and casual clothing at attractive prices. The clothing retailer also employs an expert staff of sales professionals who prize service and customer satisfaction above all providing customers with a reason to return time after time.
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.
Experian® is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.