Experian Marketing Services appoints Jeff Lundal as senior vice president and general manager, Data Management Services
Direct-marketing expert selected to lead data management and enhancement services business
Schaumburg, Ill., Dec. 21, 2010 — Experian Marketing Services, a leading provider of data, analytics and marketing technologies to help organizations target and engage their customers more effectively, today announced the promotion of Jeff Lundal to senior vice president and general manager of Data Management Services for Experian Marketing Services.
Lundal brings to his new role a rich history and deep understanding of the marketing landscape and experience in helping today’s leading brands best identify and connect with their customers while strengthening brand equity. He will execute the strategic growth initiatives and operational efforts in place, while positioning the business for continued growth.
“With increasing consumer demand for more personalized communication, marketers need to anticipate and evolve their marketing strategies,” Lundal said. “Our recent partnership with Alterian, combined with our extensive capabilities and ongoing investment in our database business, better positions us to help clients reach their direct-marketing goals and demonstrates that we are a leader in — and remain committed to — the industry.”
In his previous role, Lundal led the centralized sales force for the Marketing Services Platforms group (Experian CheetahMail, Experian Hitwise and Experian Data Management Services) as senior vice president of Sales. In this role, he helped the organization achieve strong revenue and growth across each line of business.
“Under Jeff’s leadership, the Data Management Services group will continue to recognize and provide solutions to our clients’ challenges while also developing innovative new solutions that leverage our current assets to meet emerging opportunities,” said Matt Seeley, group president, Experian Marketing Services North America. “His experience working with the entire suite of Experian Marketing Services will be a key component in helping our clients build the strategies, programs and tactics to fuel successful marketing campaigns.”
Prior to joining Experian, Lundal was an influential leader at Responsys, Abacus/DoubleClick and CSC Advanced Database Solutions.
Experian Marketing Services
1 224 698 8798
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.