Experian Makes Business Credit Data Available to Salesforce.com users

Forseva application enables companies to assess business credit risk exposure through one convenient user interface

Experian makes business credit data available to Salesforce.com users
Forseva application enables companies to assess business credit risk exposure through one convenient user interface

Costa Mesa, Calif., Aug. 24, 2010 — Experian®, the global information services company, has joined with Forseva, LLC, to deliver business data on Salesforce.com. With the Forseva application, Experian is one of the first providers to make business credit data available on the cloud-based technology platform of Salesforce.com.

The new application allows users to pull Experian’s business credit data seamlessly into Salesforce.com, where they are able to perform credit decisioning, portfolio monitoring and collections management through one user interface. With the push of a button, users can obtain a prospect’s business credit report and, using preconfigured rules, instantly determine how much credit should be extended based on payment history and business credit score.

“Now more than ever, companies need to be able to quickly assess the credit risk of prospects. We identified this need and worked with Forseva to put credit decisioning information right at their fingertips,” said Allen Anderson, president, Experian’s Business Information Services. “By making our business data available in the Salesforce.com environment, companies have turnkey access to information for credit validation of customer accounts and portfolio monitoring of credit risk exposure.”

The Forseva application for Salesforce.com is available to Experian business information customers free of charge, and cloud-based computing enables customers to be up and running in a matter of days. To learn more about use of Experian business data on Salesforce.com or Experian’s other advanced business-to-business products and services, visit www.experian.com/b2b .

Roslyn Whitehurst
Experian Public Relations
1 714 830 5578

About Forseva, LLC
Forseva, LLC, based in Chicago, is the leading credit and collections application built on the Force.com enterprise cloud computing platform. By aligning sales, credit and collections in the quote-to-cash process, customers are able to onboard new accounts faster, manage and monitor credit risk on existing customers, and collect cash faster on high-risk accounts receivable with collections tools based on customer priorities.

About Experian’s Business Information Services
Experian’s Business Information Services partners with organizations to establish and strengthen customer relationships, enabling them to mitigate risk and improve profitability. The company’s business database provides comprehensive, third-party-verified information on U.S. companies of all sizes, with the industry’s most extensive data on the broad spectrum of small and midsize businesses. By leveraging state-of-the-art technology and superior data compilation techniques, Experian is able to provide market-leading tools that assist clients in processing new applications, managing customer relationships and collecting on delinquent accounts.

About Experian

Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk , prevent fraud , target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft .

For more information, visit www.experian.com .

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit www.experianplc.com .

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.