Seoul, February 4, 2010 — Experian®, the global information services company, today announced the launch of its Marketing Services portfolio of products and services in Korea. The suite of data and analytics tools will enable Korean enterprises to profitably acquire, retain and grow their customer relationships.
Experian's Marketing Services portfolio helps marketers transform complex data into customer intelligence to gain a complete understanding of their customers to develop effective marketing strategies for return on investment. Products and services for Korea include:
Experian Marketing Analytics – Offers a unique end-to-end marketing approach and insights based on data, customer segmentation and modelling to drive multi-channel marketing campaigns with measurable results.
Experian Mosaic – Offers a geo-demographic segmentation system for Korea consumers and location network planning expertise to create an understanding of individuals, locations and markets, enabling our clients to identify, target and locate their potential customers.
Experian QAS – Harnesses information from national postal authorities and captures, standardises, validates, and cleanses address of important contacts using advanced data cleansing software.
Experian CheetahMail - Provides robust email marketing services for businesses for personalised, targeted and timely permission-based customer communications.
Glenn Parker, Managing Director of Marketing Services, Experian Asia Pacific, who gave a presentation on "Multi-channel Marketing in the Digital Age" at Lotte Hotel Seoul in Feb 3rd, said:
"Today's tough economy puts marketers under stiffer pressure to justify their costs, giving marketing relevance a higher priority more than ever. Combined with our findings that marketers are struggling to keep up with the numerous digital, inbound and emerging channels, enterprises are looking for sophisticated multi-channel marketing capabilities but with fast implementation and high ROI."
Il Girn Kim, Managing Director of Experian Korea, said, "Experian has been in Korea for nearly a decade helping local clients in key financial institutions to enhance credit risk management capabilities throughout the customer lifecycle. We are bringing Marketing Services to local businesses focusing on our three core areas of excellence in data, analytics and platforms."
Experian's Marketing Services offering can be applied across all direct marketing channels, online and mobile platforms to provide marketers with critical information to help them make better decisions on their campaigns. The enhancement of decision-making will have a beneficial effect on improving customer acquisition, marketing resources reallocation, cross-selling and up-selling tactics, as well as reducing customer churn and acquisition costs.
Contact:
Margaret Lam
VP of Marketing, Asia Pacific
+852 2839 5276 Tel
margaret.lam@hk.experian.com
About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2009 was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com
For further information, visit http://www.experian.co.kr