Experian Launches Hunter Fraud Detection Service In Japan

End-to-end marketing capability delivers high ROI across multichannel environments

March 3rd, 2010 – Tokyo, Japan – Experian, the global information services company, today announced that it has launched Hunter II, its fraud prevention and detection product in Japan. Hunter identifies potential fraud at the application stage using a variety of rules-based logic and linkage technology to provide the best defence against fraud.

For over a decade, Hunter has reduced fraud losses across the banking, financial services and insurance sectors in the United Kingdom. Hunter has also been successfully rolled out in Europe, Africa, Latin America and Asia.

Hunter leverages application data to identify potential fraud and reduce losses. The product has the flexibility to incorporate shared and third party data to further build up the defense against fraudulent applications. Hunter creates a virtual web of defense to prevent fraudsters from becoming customers through validation, cross-referencing, identifying anomalies and matching to fraud and suspect data and a web-based case management system.

Shigeto Omori, Chief Operating Officer, Experian Japan K. K., said: “This latest addition to Experian Japan’s portfolio provides a comprehensive defense against fraud, allowing decisions to be made faster, applications approved quicker and revenues recognized sooner.  We already have a Japanese version of Hunter implemented with a local client and specific localizations include the integration of Japanese telephone directory and dial history data provided by our Japanese partner. All of these enhancements make Hunter even more powerful in the local market.”

Via Hunter, an application is screened for anomalies according to a customer-defined rules palette. Hunter uses logic-based algorithms to check for inconsistencies against previous applications within an organization, and potentially, information and fraud outcomes shared across institutions. The logic and cross-referencing can detect specific fraud types such as fraudulent loans attributed and linked to specific third parties — as well as individual data manipulation and fraud rings. This information is then compiled within the Hunter case management system, which streamlines the workflow associated with review, investigation and recording of the outcomes.

Hunter is already in use in more than 150 institutions around the world including deployments in Australia and Korea.

Contact:
Margaret Lam
VP of Marketing, Asia Pacific
+852 2839 5276  Tel  
margaret.lam@hk.experian.com
Email

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to manage their credit relationships and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2009 was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com or in Japanese, visit http://www.experian.co.jp

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.

Top