London, 1 July 2010 — Experian CheetahMail, Europe’s leading email marketing provider, in partnership with Alterian, a leader in customer engagement technology and solutions, has launched a web based digital analytics tool. The new tool enables organisations to precisely measure customer engagement and drive greater marketing ROI across email, mobile and social media.
Available in the UK and across EMEA, the digital analytics tool enables organisations to input and analyse multiple data sources to understand which digital marketing messages will resonate best with which customers, at a specific point in time. Email and SMS campaign history can be viewed alongside contact information, transactional data, and web analytics in addition to Experian’s unique data sets such as Mosaic.
Organisations can then use the tool to develop a detailed understanding of individual customer preferences and behaviours. At a basic level, users can cap frequency of campaigns and create, for example, flags according to levels of spending and age bracket. At a more advanced level, they can develop predictive segments based on values such as propensity to convert, repurchase or engage.
Once the analysis is complete, the data can be set to automatically populate segments and trigger pre-configured, dynamic-content based campaigns. These campaigns can be deployed through email, mobile and social channels, providing an integrated multichannel channel approach designed for top performance.
Steve Lomax, Managing Director, Experian CheetahMail EMEA, comments, "Digital innovations are driving a more scientific and personal approach to digital marketing and organisations need to use rich customer insight to underpin their communications strategy. This new analytics tool brings together Experian CheetahMail’s proven high performance marketing platform with Alterian’s cutting edge analytics and campaign management tools. This means that even marketers with limited multi-channel expertise can make intelligent decisions about how to engage customers through the appropriate digital channels and communicate quickly with them through relevant, targeted campaigns."
David Eldridge, CEO, Alterian comments: "We are pleased to work with Experian to provide a more effective way for organisations to engage with their customers. In this digital age, online and social media provides an opportunity for organisations to gain valuable insight into their customer’s interests and needs and allows them to respond accordingly. The new analytical tool helps marketers to utilise these mediums to better meet the needs of the customer and build an engaging dialogue."
ENDS
CONTACT:
Marielle Legair
PR Manager at Experian Marketing Services
T: (+44) 07966 102 823
Email: marielle.legair@uk.experian.com
About Experian CheetahMail
Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry’s largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers.
Servicing the world’s most recognisable brands, Experian CheetahMail’s globally diverse client base includes 1800Flowers, Barclays, Boden, Discovery Communications, ITV, KLM, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a business unit of Experian (LSE:EXPN), was founded in 1998 and is headquartered in New York City, with offices in Los Angeles, San Francisco, London, Dublin, Dusseldorf, Amsterdam, Paris, Barcelona, Sydney, Auckland, Singapore, Hong Kong, Beijing and Melbourne. For more information, please visit http://www.cheetahmail.co.uk or email info@cheetahmail.com.
About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2010 was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit www.experian.co.uk.
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft. Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2010 was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil. For more information, visit http://www.experianplc.com.
CONTACT:
Elijah Lawal
Bite Communications
T: +44 (0)20 8735 9718
Email: Elijah.lawal@bitecommunications.com
About Alterian
Alterian (LSE: ALN) enables organizations to create relevant, effective and engaging experiences with their customers and prospects through social, digital, and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media, Web Content Management, Email, and Campaign Management & Analytics.
Alterian technology is utilized either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service, or on premise. For more information about Alterian visit www.alterian.com or the Alterian blog at www.engagingtimes.com.
Alterian (LSE: ALN) enables organizations to create relevant, effective and engaging experiences with their customers and prospects through social, digital, and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media, Web Content Management, Email, and Campaign Management & Analytics.