Experian Cheetahmail is Once Again the Number One Email Service Provider to the Top Online Retailers

Internet Retailer's Top 100 e-retailers use Experian CheetahMail's email marketing technology to drive campaign relevancy and revenue seven times more than the next email service provider

Experian Cheetahmail Is Once Again The Number One Email Service Provider To The Top Online Retailers

Internet Retailer's Top 100 e-retailers use Experian CheetahMail's email marketing technology to drive campaign relevancy and revenue seven times more than the next email service provider

New York, N.Y., May 25, 2010 — Experian Marketing Services, a global marketing leader and provider of email marketing and customer intelligence technologies, today announced that for the fifth consecutive year its email marketing technology, Experian® CheetahMail®, is listed as the email service provider to more of Internet Retailer’s Top 500 retail Websites than any other vendor in its category. Listed with 74 of the Top 500, Experian CheetahMail can be found alongside twice the number of retail clients than the next email service provider overall and seven times that amount for the uppermost 100.

The seventh issue of the industry-renowned Top 500 Guide is based on research compiled by Internet Retailer editors over six months of data collection and analysis. Reinforcing its leadership status, Experian Marketing Services also was named a leader in The Forrester Wave: Email Marketing Service Providers in December 2009, earning the highest score in market presence when compared with other vendors in its category.

With the increasing pressure for online retailers today to improve their return on marketing spend, it is imperative that every communication they send is meaningful, targeted and relevant. Working with an email service provider that is able to use data to anticipate customer and industry trends for precise campaign execution is key to achieving this goal cost-effectively.

“The advancement and prevalence of social networking Websites, mobile technology and Internet-enabled devices have amplified the customer engagement and revenue generation opportunities for online retailers today. The enterprises listed in this year’s Top 500 Guide understand these trends and have been able to not only adapt to these changes, but also to build upon them in compelling and strategic ways. It is truly an honor to once again be listed as the email service provider of choice for these strong, customer-focused brands,” said Rachel Bergman, general manager and SVP, Experian CheetahMail.

About Experian CheetahMail
Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry’s largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, Experian CheetahMail’s globally diverse client base includes 1800Flowers, Barclays, Borders Books, Discovery Communications, KLM, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a business unit of Experian (LSE:EXPN), was founded in 1998 and is headquartered in New York City, with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona, Sydney, Auckland, Singapore, Hong Kong, Beijing and Melbourne. For more information, please visit http://www.cheetahmail.com or email info@cheetahmail.com.

Erin Geoghegan
Experian Marketing Services
1 212 844 7558 Telephone
erin.geoghegan@experian.com Email

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion.

Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.