Experian Automotive Offers Car Dealers Free Market Reporting


Experian Automotive offers car dealers free market reporting
AutoCount® Market Snapshot delivers detailed knowledge of individual markets to help dealers compete more effectively

Schaumburg, Ill., Sept. 22, 2010 — Experian Automotive today announced it is offering automotive retailers a free AutoCount® Market Snapshot, which provides a monthly overview of sales trends in local markets. The snapshots will help automotive retailers make better inventory and sales decisions by comparing their performance with that of other dealerships and brands in their market.

The AutoCount Market Snapshot includes a six-month overview of new and used vehicle sales customized to the dealer’s local market; the current month’s top-selling vehicles by volume and vehicles with the largest percentage of sales growth; and their market’s largest dealerships and fastest-growing dealerships.

“Dealers who have a firm understanding of their performance versus the overall performance of their market will hold a clear advantage as the automotive market stabilizes,” said Scott Waldron, president of Experian Automotive. “The AutoCount Market Snapshot underscores Experian’s commitment to helping dealers make more informed and successful decisions in our ever-changing marketplace.”

The high-level, general market overview in the AutoCount Market Snapshot is a perfect introduction to the intelligence dealers can benefit from when using Experian Automotive’s full AutoCount market reporting product to better understand their markets. AutoCount provides sales registration data from all 50 states and the District of Columbia, sourced from DMV title and registration data and enhanced with Experian’s credit and demographic assets.

The reports also feature a “luxury” option, allowing automotive retailers of luxury brands to filter their reports to gain insight on direct competitors in the luxury market. The free AutoCount Market Snapshot is available at https://www.autocount.com.

Roslyn Whitehurst
Experian Public Relations
1 714-830-5578

About Experian Automotive
Experian Automotive, a part of Experian, delivers information services to manufacturers, dealers, finance and insurance companies, and consumers. Experian® helps automotive clients increase customer loyalty, target and win new business, and make better lending and vehicle purchase decisions. Its National Vehicle Database, housing more than 625 million vehicles, along with Experian’s credit, consumer and business information assets, meets the industry’s growing demand for an integrated information source. Experian’s advanced decision support services help clients turn this information into improved business results. Experian technology supports top automotive businesses, including eBay Motors, CarsDirect.com, CarMax and NADAguides.com. For more information on Experian Automotive and its suite of services, visit our Website at http://www.experianautomotive.com.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazi

For more information, visit http://www.experianplc.com.

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