Experian Acquires A-Care Systems, Inc. 

Japanese Clients to Benefit as A-Care Systems, Inc. Becomes Part of Experian CheetahMail’s Global Email Marketing and Customer Intelligence Offering

6 January, 2010 Tokyo, Japan – Experian, the global information services company, announces that it has purchased an 88.5% stake in A-Care Systems, Inc., a leading email marketing company in Japan. A-Care Systems, Inc. will form part of Experian CheetahMail, the company’s permission-based email marketing and customer intelligence services. 

A-Care Systems, Inc. is Japan’s largest pure play permission-based email campaign management and distribution company, delivering emails, hosting ASP client data and email marketing-based research. Founded in 1999, A-Care Systems, Inc. has a leading position in fast growing market of mobile marketing communications.  The company has over 1,000 clients across several sectors, including manufacturing, retail and e-commerce and employs over 160 people, from its headquarters in Tokyo.

The acquisition of A-Care Systems, Inc. is a further step in Experian CheetahMail’s strategy to expand its new media targeted marketing activities globally. It extends the geographic reach into the key market of Japan, the second largest for marketing services spend globally. Following this acquisition, Experian is the largest permission-based email marketer globally with offices in 10 countries including the major markets of the US, the UK, France, Spain and Germany, in addition to a growing footprint across Asia Pacific with operations in Singapore, Hong Kong, Australia and New Zealand. 

A-Care Systems, Inc. complements the information services already being delivered by Experian to clients in Japan.  This includes Experian Mosaic, a leading geo-demographic segmentation system, Experian Marketing Analytics including Elements, commercial credit reports and Decision Analytics offerings, such as Strategy Management, a decision engine software tool.

Ken Sansom, President, Experian Asia Pacific commented: “A-Care Systems, Inc. is an excellent strategic fit with Experian CheetahMail and further develops our position as the world’s largest email marketing provider.  Our ability to deliver emails in over 25 languages across 50 countries and provide unparalleled client support is a significant advantage to many of the brands we work with.  Experian CheetahMail’s sophisticated email marketing capabilities combined with A-Care Systems, Inc.’s proven expertise in mobile communications will help Japanese companies connect with their customers through individually targeted campaigns. This acquisition is the latest example of Experian’s continuing investment in Japan, and all our existing customers will gain immediate access to an enhanced range of services. Furthermore, A-Care Systems’ customers will now be able to leverage Experian’s marketing products and services, including our leading edge customer segmentation product, Experian Mosaic."

Michio Arita, President, A-Care Systems, Inc. added:  “We established A-Care Systems, Inc. over 10 years ago and in that time, have pioneered permission-based new media communications channels for our clients in Japan.  Now that we are part of Experian, this partnership will not only increase the technological capabilities we can offer to our clients, but also expand our geographic range.  We can raise the bar in terms of helping top brands develop the most relevant email programs possible by combining our specialist knowledge of the Japanese market with Experian’s global expertise of integrated targeted marketing services”.

Contact:
Margaret Lam
VP of Marketing, Asia Pacific
+852 2839 5276  Tel
margaret.lam@hk.experian.com
Email

About Experian CheetahMail
Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry’s largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, Experian CheetahMail’s globally diverse client base includes Barclays, Discovery Communications, H&R Block, KLM, Sears Holdings Corporation and Wyndham Hotels. Experian CheetahMail, a business unit of Experian® Group Ltd. (LSE:EXPN), was founded in 1998 and is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Dusseldorf, Barcelona and Melbourne. For more information, please visit http://www.cheetahmail.com  or email info@cheetahmail.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2009 was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com

Experian Japan KK, visit http://www.experian.co.jp

About A-Care Systems, Inc.
Founded in December 1999, A-Care Systems Inc. is Japan’s leading mail marketing company with distribution capabilities in both PC and Mobile.  Building on superior messaging technology, A-Care Systems also provides a total solution from system implementation consulting, software development and system operation.  A-Care Systems Inc.’s Mail Publisher Series’ distribution engine (MEGAPOST) was developed in-house and enables both high speed and intelligent mail distribution.

For more information, visit http://www.a-care.co.jp/

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