AmBank chooses Experian as Partner for Credit Risk Management in Malaysia

AmBank chooses Experian as Partner for Credit Risk Management in Malaysia

Singapore, 30 November 2010 – AmBank Group, one of Malaysia’s leading financial institutions, has selected Experian, the global information services company, to provide bespoke credit risk management services to support decision-making across its customer base. AmBank Group will implement within its retail and non-retail banking businesses Experian’s Probe SM software, Portfolio Reporting Studio (PRS) as well as its Basel II modules and consulting.  This exercise will see the Group enhancing its risk management processes as well as Basel II best practices.

Using Experian’s software and analytics, Probe SM will help AmBank more accurately recognise the risk of individual customers and its overall portfolio, better identify key profitability drivers and assist the refinement of risk appetite strategies.

Experian’s Portfolio Reporting Studio will rapidly generate detailed reports on the performance of the business and its customers. This higher level of visibility will enable AmBank Group to further improve its scorecards and acquisition strategies.

“These solutions will provide us with information on our portfolio to enable better informed and more “conscious” decision-making, helping us enhance customer satisfaction and build a comprehensive and a more dynamic risk appetite environment. We are pleased to be partnering with Experian who has a proven track record in this field and we’re confident these solutions will give us a competitive edge in a highly competitive marketplace,” said Mr Cheah Tek Kuang, Group Managing Director, AmBank Group.

“We are delighted to be strengthening our relationship with AmBank Group. We are well positioned to support AmBank Group in its drive to maximise portfolio profitability, improve its services and customer satisfaction, while making sure they remain compliant with industry regulations.” said Graeme Beardsell, Managing Director for South Asia, Experian.


Margaret Lam
Experian Public Relations
+852 2839 5276

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision-making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2010 was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

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For more information on Experian Asia Pacific, visit

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

About AmBank Group
Established in August 1975, AmBank Group is the fifth largest banking group in Malaysia and comprises AMMB Holdings Berhad and its subsidiaries AmInvestment Group Berhad, AmBank (M) Berhad, AmIslamic Bank and AmAssurance, consisting of AmG Insurance Berhad and AmLife Insurance Berhad.

The Group provides a wide range of investment banking, commercial banking, retail financing and related financial services, which also include Islamic banking, underwriting of general and life insurance, stock, share and futures broking, investment advisory as well as asset, property and unit trust management.

AmBank Group’s core philosophy incorporates a deep-seated commitment to the satisfaction of its wide range of customers, with numerous customer-driven initiatives woven into all forms of communication and interaction with all customer groups. The Group is committed to providing new and innovative products and services to its customers with its partnership with Australia and New Zealand Banking Group (ANZ), one of Australia’s leading banks.

To find out more about AmBank Group, please visit