Experian releases a portrait of a fraud victim

Affluent Suburbans Most At Risk For Identity Theft

Experian releases a portrait of a fraud victim

Costa Mesa, Calif., Jan. 27, 2010 — Experian®, the global information services company, today announced the availability of a Market Insight Snapshot report that provides a powerful and descriptive portrait of identity fraud victims.

Leveraging data sources from both Experian’s Fraud and Identity Solutions group and Experian Marketing Services, the study shows that affluent suburbans, as defined in Experian’s Mosaic® system, top the list as the consumers most at risk.

“Experian’s unique data assets and analytic capabilities have enabled us to produce this insightful portrait of what a typical identity fraud victim looks like,” said Jon Jones, vice president of Experian’s Fraud and Identity Solutions group. “While it’s clear that those falling into the Affluent Suburbia category should remain vigilant in protecting themselves from identity theft, Experian encourages all consumers and businesses to be proactive in the fight against identity fraud and other fraud crimes.”

To receive a copy of Experian’s Market Insight Snapshot, please contact Danica Ross, Experian Public Relations, at danica.ross@experian.com or 1 714 830 5462.

For information about other Market Insight Snapshots from Experian, visit http://www.experian.com/insight.

Danica Ross
Experian Public Relations
1 714 830 5462 Telephone
danica.ross@experian.com Email

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

For more information, visit http://www.experian.com.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.