Experian Marketing Services today announced the launch of the latest version of its annual digital benchmark report, updated to reflect consumer behaviours and preferences in 2010. The 2010 digital marketer: Benchmark and trend report is designed to help marketers better connect with consumers as companies worldwide continue to shift to digital channels at a faster pace.
The report contains trend information, predictive benchmark data and analytical insight from across the marketing landscape, giving today’s businesses a more accurate and complete understanding of the digital consumer. Channels such as email, digital advertising, mobile, search, online communities and social media are analyzed in the report, which also provides insight on the multichannel attitudes and behaviours of consumers today. The report’s goal is to help businesses from all industries drive their 2010 programs and return on investment goals.
Key findings from the report include:
“Consumer behaviour and preferences have shifted in favour of digital experiences and constant connectivity,” said Ashley Johnston, vice president of marketing for Experian Marketing Services. “Marketers who understand and embrace the digital landscape as it exists today and combine this knowledge with consumer insight and data-driven best practices will realize greater customer engagement.”
To download Experian Marketing Services’ 2010 digital marketer: Benchmark and trend report, visit
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2009 was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit www.experianplc.com.