The acquisition is a further step in Experian’s strategy to expand its new media targeted marketing activities globally. It extends the geographic reach of Experian’s fast-growing email marketing business into the key market of Japan, the second largest for marketing services spend globally. Experian is the largest permission-based email marketer globally, with offices in 10 countries, including the major markets of the US, the UK, France, Spain and Germany, in addition to a growing footprint across Asia Pacific, with operations in Singapore, Hong Kong, Australia and New Zealand.
Founded in 1999, A-Care Systems, Inc is Japan’s largest pure play email campaign management and distribution company, delivering emails, hosting client data and providing email marketing-based research. In addition, A-Care Systems, Inc is strongly positioned in the rapidly growing channel of mobile/cell phone marketing. The company has over 1,000 clients across several sectors, including manufacturing, retail and e-commerce.
In the year to 30 September 2009, revenue for A-Care Systems, Inc was JPY2.6bn (c.US$29m) and gross assets as at 30 September 2009 were approximately JPY1.5bn (c.US$17m). The stake in A-Care Systems, Inc was acquired from its founding shareholders and will form part of Experian’s Marketing Services activities. The acquisition has been funded from Experian’s existing cash resources.
|Nadia Ridout-Jamieson||Director of Investor Relations||+44 (0)20 3042 4215|
|James Russell||Public Relations Director|
|Rollo Head||+44 (0)20 7251 3801|
Experian announcements are available on www.experianplc.com