Who Are the New Year Dieters?

Who Are the New Year Dieters?

New study from Experian Simmons

New York, N.Y., January 19, 2009 — January is universally associated with the beginning of the new year and New Year’s resolutions. The most common New Year’s resolution Americans make is to diet.

Experian® SimmonsSM analyzed its 2008 Simmons National Consumer Study/Simmons National Hispanic Consumer Study to discover who among the U.S. adult population will most likely be New Year resolution dieters. Results from the study provide companies with insight into the American dieter that will assist researchers and marketers when positioning and promoting their products.

This study is an example of the market and consumer research company’s offerings. Experian Simmons can provide its clients with deep consumer and market insights to empower them with the knowledge to create efficiently targeted marketing.

To obtain a free copy of the report, download it here.

About Experian Simmons
Experian Simmons is a full-service market and consumer research organization dedicated to enabling clients to optimize communications with their customers and prospects across multiple channels by providing a robust description of the American consumer. For more information, visit www.experiansimmons.com.

About Experian
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Continuing sales for the year ended March 31, 2008, were in excess of $4 billion.

For more information about Experian, visit http://www.experian.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners.

Patricia Lao
Experian Simmons
1 212 471 2881 Telephone
patricia.lao@experian.com Email

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