Super Bowl® XLIII and Its Viewers

Super Bowl® XLIII and Its Viewers

New study from Experian Simmons

New York, N.Y., January 22, 2009 — Super Bowl® XLIII will take place on Feb. 1, 2009, and Americans nationwide are preparing for the year’s most-watched TV sports event.  Not only will the 2008–2009 Season NFL Champion be determined during Super Bowl XLIII, but Super Bowl parties will be held in and outside homes nationwide in celebration of the big game. In addition, the Super Bowl features some of the year’s best advertising.

As a result, Experian® SimmonsSM examined its Simmons National Consumer Study/National Hispanic Consumer Study to reveal who Super Bowl viewers are. This free study will provide a clearer picture of who will most likely watch Super Bowl XLIII and, most importantly, the advertisement preferences of these viewers.

To review the results of this study, download it here.

About Experian Simmons
Experian Simmons is a full-service market and consumer research organization dedicated to enabling clients to optimize communications with their customers and prospects across multiple channels by providing a robust description of the American consumer. For more information, visit

About Experian
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Continuing sales for the year ended March 31, 2008, were in excess of $4 billion.

For more information, visit

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners.

Patricia Lao
Experian Simmons
1 212 471 2881 Telephone Email

# # #