Asia’s hospitality giants look to Experian CheetahMail to optimise email performance and customer engagement

Sands Macao and Venetian Macao Select Experian® CheetahMail to Drive Customer Engagement Email Programmes

Asia’s hospitality giants look to Experian CheetahMail to optimise email performance and customer engagement

Hong Kong, 6 August, 2009 - Experian® CheetahMail, a global leading provider of email marketing and customer intelligence technologies, today announced that it has been selected by two of Asia leading hospitality companies to increase the relevancy and success of their permission-based email marketing campaigns. The partnership with Sands Macao and The Venetian Macao-Resort-Hotel extends Experian CheetahMail’s existing relationship with Las Vegas Sands Corp. their US based parent company.

Sands Macao and Venetian Macao have engaged Experian CheetahMail to build a more strategic, cohesive and customer-centric online communication strategy that individually speaks to the diverse needs of their customers. Specifically, Experian CheetahMail is providing both hotels a blend of data-driven email technology, email channel expertise and strategic services designed to achieve the highest return from each email campaign and increase customer loyalty.

“Customer experience is the lifeblood of our hospitality business. We continually look for a new approach to improve customer engagement and drive more valuable customer relationship,” said Christopher Wieners, Senior Online Marketing Manager, Las Vegas Sands Macau. “With its global presence, local expertise, and vast experience working with brands in the travel and hospitality industries, Experian CheetahMail is better positioned than any other provider to help us deepen customer loyalty and encourage brand advocacy.”

Experian CheetahMail’s solution serves as one of the major customer acquisition and retention tools for Sands Macao and Venetian Macao. At Sands Macao, the initial deployment of Experian CheetahMail has seen 700,000 newsletter and promotional emails strategically delivered to its customers and reward programme members each month, providing latest updates on entertainment offerings to increase conversion. The robust marketing and analytic capabilities Experian CheetahMail provided has greatly optimised both hotels’ email programmes in terms of open and click-through rates.

As part of a global database marketing organisation, Experian CheetahMail offers clients the highest levels of data quality and security coupled with stellar service and support across the globe. For Sands Macao and Venetian Macao, this aids in the secure alignment, segmentation and management of their strategically information-driven e-mail campaigns.

To drive the value of email marketing to full, both hotels have decided to work with Experian CheetahMail in the areas of email list acquisition and customer profiling. The plan is to create an opt-in form in five languages and incorporate customer feedback into subscriber lists. By undertaking email surveys on customer propensity and affinity, Sands Macao and Venetian Macao will be able to better understand their customer profiles and implement segmented email activities. 

“The travel and hospitality industries are truly advancing the technologies and multichannel strategies they use to interact with customers,” said, John Merakovsky, Director of Experian CheetahMail Asia Pacific. “We are excited to support hospitality giants like Sands Macao and Venetian Macao that truly understand the value in leveraging data to better engage its customers with relevant messages — an essential initiative for driving long-term revenue and competitive differentiation in the service-oriented hospitality industry.”

Margaret Lam
VP of Marketing, Asia Pacific
Tel: +852 2839 5276

About Experian CheetahMail
Experian CheetahMail is the trusted service provider of e-mail marketing and customer intelligence technologies for top enterprises worldwide. With the industry’s largest client services teams, feature-rich e-mail technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, Experian CheetahMail’s globally diverse client base includes 1800Flowers, Barclays, Borders Books, Discovery Communications, KLM, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a business unit of Experian (LSE:EXPN), was founded in 1998 and is headquartered in New York City, with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona, and Melbourne.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to manage their credit relationships and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2009 was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

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