® Launches iPhone" Mobile Shopping Application® Launches iPhone™ Mobile Shopping Application

Shoppers can now compare prices, read reviews and save items to their favorites list all at the touch of a button on their iPhone™

Los Angeles, Calif., Dec. 10, 2009 —®, a part of Experian, today announced the launch of its free1 comparison shopping application for the iPhone™. This application will give mobile shoppers access to’s comprehensive shopping experience from their iPhone.

With this application, iPhone users will be able to search for their favorite products, access features and make purchases directly from a retailer’s site.

Shoppers can make smarter shopping decisions by comparing prices on millions of products in 25 channels, including Electronics, Clothing, Appliances and Computers.

From their iPhone, shoppers will be able to:

  • Shop the Internet in the palm of their hand
  • View in both standard and landscape format
  • Read product reviews
  • Create a “favorites list”’s new iPhone application allows consumers to save their favorite products and come back and compare prices at their convenience.

About, part of Experian InteractiveSM, has established itself as one of the most trusted and effective online comparison shopping services, allowing 23 million consumers per month to search and compare information that enables them to find the right product from the right retailer at the best price. Through continued innovation and a consistent focus on providing the best comparison shopping experience on the Internet, provides savvy shoppers access to millions of unique products and services from thousands of retailers and sellers in 25 product channels. Consumers can compare products, retailers and prices side by side within popular categories, such as Digital Cameras, Dinnerware, Electronics, Furniture, Laptops and more. The company also powers comparison shopping functionality for a network of leading Internet sites, including Bing, AOL Shopping,, Time Warner, PC World, Consumer Reports, Comcast and CNET. The company offers comparison shopping in English (at, Spanish (at and Portuguese (at as well as international sites in Canada and the United Kingdom. is headquartered in Los Angeles, Calif. PriceGrabber is a registered trademark, and and BottomLinePrice™ are trademarks of, Inc., a Delaware corporation. Other trademarks or registered trademarks are the property of their respective owners.

About Experian
Experian® is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners.

1 As with any mobile application, carrier data charges may apply.

Michelle Kane
1 323 601 1289 Telephone Email

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