“I Don’t Wanna Grow Up…”

Experian Simmons discovers another consumer for the toy industry

New York, N.Y., March 3, 2009 — Most, if not all, adults know the rest of that tune, and after the study Experian® SimmonsSM conducted analyzing American consumers who purchase toys, this comes as no surprise. 

In general, toys and games are bought for children. However, the Experian Simmons study discovered that close to 25 percent of consumers purchase toys and games for either themselves or another adult.

The study also revealed that these consumers are not the stereotypical teenage video gamer. This segment is employed and primarily lives rent-free. They are likely to have a disposable income and invest in outdoor activities which require big-ticket toys.   

For a better understanding of these consumers, download the free report, which highlights the deep consumer insights Experian Simmons studies can provide to clients.

About Experian Simmons
As the oldest and most-respected authority on consumer behavior, Experian Simmons has been the Voice of the American Consumer™ for over 50 years. Experian Simmons’ studies have chronicled everything from the products consumers buy and the brands they use to their lifestyles, attitudes and media preferences. With more than 60,000 data variables across almost 500 consumer categories, Experian Simmons’ studies constitute a database of exceptional breadth and depth — providing actionable insights that help clients connect with their most valuable customers. 
Visit us at http://www.experiansimmons.com.

About Experian
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Revenue for the year ended March 31, 2008, was $4 billion.

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners.

Patricia Lao
Experian Simmons
1 212 471 2881 Telephone
patricia.lao@experian.com Email

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