HSBC Implements Experian's Application Processing To Enhance Customer Service In Turkey

HSBC, one of the world's largest banking and financial services organisations, has implemented the software Strategy Management from Experian, the global information services company, in Turkey. The bank chose to rely on Experian's expertise to strengthen its application processing for cards, loans, and mortgages and enhance its customer services.

Strategy Management provides the business user with the ability to deploy timely and consistent decisions across the enterprise at every stage of the customer relationship. The scalable and robust solution receives, validates and processes applications from multiple channels, accessing relevant data sources before applying complex business rules and strategies to make appropriate lending decisions. Once an applicant has been accepted, Strategy Management enables proactive and reactive customer management for risk, promotional activities for growth through to debt management activities such as collections and recovery.

Ayse enel, HSBC Credit and Risk Policy Group Manager, said: "Strategy Management is used to facilitate a loan or credit card application from the Internet or branches for both consumers and SMEs, to consider an application for a new credit limit, to determine the most appropriate product to offer. It enables us to achieve consistency in decision-making across our diverse operations, whilst improving the speed and quality of our decisions.

Cenker Ozhelvaci, Country Manager (Turkey & Middle East) Experian's Decision Analytics division, commented: "The introduction of Strategy Management at the bank contributes to improve risk management and lower operational costs. We are proud for being HSBC's trusted partner also in Turkey".

The implementation of Strategy Management in HSBC is part of the global agreement signed to support the bank's lending decisions around the world. HSBC will implement the Strategy Management business rules engine into its new business processing environment in over 40 countries. Experian and HSBC have a longstanding relationship spanning 21 years and six continents.

HSBC is one of the world's largest banking and financial services organisations, with over 100 million customers in 85 countries and territories. Everyday, HSBC makes billions of decisions in the management of its customers' accounts and applications. The ability to take those decisions quickly and accurately is critical to the success of HSBC around the world.

For further information on the press release please contact:
Beatriz Sanjuan, Media Relations Experian Decision Analytics EMEA
Tel: +34 617 390 451