Hitwise® Launches Internet Measurement Service for Brazil

Google dominates first four spots among the top sites

New York, N.Y. and Sao Paulo, Brazil, September 2, 2009 —Hitwise ®, an Experian company, launched its internet measurement service for Brazil yesterday at an event in Sao Paolo, keynoted by Hitwise Director of Global Research, Bill Tancer. 

Hitwise is reporting on more 60,000+ Web sites across more than 160 industry categories based on the Internet activity of 90,000 Brazilian Internet users from all regions.

"As online usage grows in Brazil, so too does competition for the internet consumer," said Juliano Marcillio, president of Serasa Experian Marketing Services. “By launching with the largest online sample in Brazil, we are able to provide marketers with specific insights into consumer behavior as well as into competitors marketing activities. This data is crucial to improving and measuring online marketing, content development, search and affiliates strategies and tactics." 

The Hitwise Brazil service will provide clients with data on Web site industry and category rankings, Clickstream traffic activity, search behavior and keyword research. Clients also will have access to additional tools to create custom categories, search term portfolios and customized dashboards

Visit the Hitwise Brazil web site at: http://br.hitwise.com.

Top visited web sites in Brazil last week
Google Brasil was the top visited site last week receiving 11.03 percent of all Brazilian visits for the week ending August 29, 2009. Orkut received 9.91 percent of visits followed by Google.com which received 8.56 percent of visits. Of the top 10 web sites, Google properties accounted for 34.09 percent of all visits.

Percentage of Brazilian visits among all web sites for the week ending August 29, 2009

Rank

Web Site

Domain

Visits

1

Google Brasil

www.google.com.br

11.03%

2

Orkut

www.orkut.com

9.91%

3

Google

www.google.com

8.56%

4

YouTube

www.youtube.com

3.36%

5

Windows Live Mail

mail.live.com

2.61%

6

Google Image Search Brasil

images.google.com.br

1.23%

7

Globoesporte

globoesporte.globo.com

0.95%

8

Globo

www.globo.com

0.90%

9

Universo Online

www.uol.com.br

0.88%

10

MSN Brasil

www.msn.com.br

0.75%

Note - data is ranked by market share of Brazilian visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 90,000 Brazilian Internet users. Hitwise measures more than 60,000 unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context.

Source: Hitwise, an Experian company

About Hitwise
Hitwise, an Experian company, is the leading online competitive intelligence service.
Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million internet users around the world interact with more than 1 million websites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Hitwise has more than 1,500 clients across numerous sectors including financial services, media, travel and retail.

Hitwise, an Experian company (FTS:EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Brazil and Canada. More information about Hitwise is available at www.hitwise.com.

For up-to-date analysis of online trends, please visit the Hitwise research blog at www.ilovedata.com and the Hitwise Data Center at www.hitwise.com/datacenter.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to manage their credit relationships and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2009 was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Contact:
Matt Tatham
Hitwise, an Experian company
1 212 380 2939 Telephone
matt.tatham@hitwise.com

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