New York, N.Y., May 21, 2009 —Hitwise®, an Experian company, today announced plans to launch an advertising and marketing agency charter program. The charter program will provide a select and limited group of Canadian advertising and marketing agencies with the opportunity to evaluate and directly influence the forthcoming Hitwise agency product release.
“In a time when every marketing investment is scrutinized, it is important for agencies to have the tools to improve their clients’ returns,” said Chris Maher, president of Hitwise. “We are looking forward to providing this service to the agency community in Canada.”
In Canada, Hitwise reports on 85,000 Web sites across more than 160 industry categories based on the Internet activity of 100,000 Canadian Internet users from all provinces and territories. The Hitwise Canadian data sample comes from partnerships with opt-in panels and Internet service providers.
The Canadian service provides clients with data on Web sites’ traffic rankings, Clickstream, search terms and demographic segmentation. Clients also will have access to additional tools to create custom categories, search term portfolios and customized dashboards.
For more information on this program, contact Robert Schatzel, VP Business Development, at robert.schatzel@hitwise.com.
About Hitwise
Hitwise, an Experian company, is the leading online competitive intelligence service.
Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.
Hitwise, an Experian company (FTS:EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore and Canada. More information about Hitwise is available at www.hitwise.com.
For up-to-date analysis of online trends, please visit the Hitwise research blog at www.ilovedata.com and the Hitwise Data Center at www.hitwise.com/datacenter.
Contact:
Matt Tatham
Hitwise, an Experian company
1 212 380 2939 Telephone
matt.tatham@hitwise.com Email