Google Receives 80 Percent of Canadian Searches in April 2009

Search Engines, Social Networking and Entertainment top visited categories in Canada

New York, N.Y., May 27, 2009 —Hitwise®, an Experian company, announced today that Google search properties accounted for 80.17 percent of all Canadian searches conducted in the 12 weeks ending April 25, 2009. MSN search properties, Yahoo! search properties and Ask search properties received 8.84 percent, 7.34 percent and 2.75 percent, respectively. The remaining 41 search engines in the Hitwise Search Engine Analysis Tool accounted for 1 percent of Canadian searches.

Percentage of Canadian searches among leading search engine providers

Domain

April 2009

Google search properties

80.17%

MSN search properties*

8.84%

Yahoo! search properties

7.34%

Ask search properties

2.75%

Note: Data is based on 12-week rolling periods (ending April 25, 2009) from the Hitwise sample of 100,000 Canadian Internet users. Note that the percentages for the search properties include the .ca and .com domains.

*Includes executed searches on Live.com and MSN search but does not include searches on Club.Live.com

Source: Hitwise, an Experian company

Search top visited category
Hitwise categorizes Web sites into more than 165 industry categories and the Search Engine category came out on top, capturing 14.58 percent of all Canadian Internet visits in April 2009. The Social Networking and Forums category and Entertainment category received the next largest amount of visits. Search Engines attract a much larger share of visits in Canada than in the US or UK. Search Engines account for a 53 percent larger share of Canadian internet visits compared to the US and 22 percent larger than the UK. Social Networks, Entertainment (in particular YouTube) and web based email are also much more popular (as measured by share of Internet visits) in Canada than in the UK and US. Conversely, Adult and Shopping and Classifieds attract a much smaller share of visits in Canada than in either the UK or US.

Top 10 most popular Canadian Internet categories - April 2009

Category

Percent of visits

Search Engines (Computers and Internet)

14.58%

Social Networking and Forums (Computers and Internet)

13.83%

Entertainment

13.60%

Email Services (Computers and Internet)

8.61%

Business and Finance

7.14%

Adult

6.17%

Portal Frontpages (Computers and Internet)

5.12%

Multimedia (Entertainment)

4.70%

Shopping and Classifieds

4.66%

News and Media

4.65%

Note: Parent categories were used except for Computers and Internet, where we used the sub-categories Search Engines, Social Networking and Forums, Portal Frontpages and Email Services. Data is based on 12-week rolling periods (ending April 25, 2009) from the Hitwise sample of 100,000 Canadian Internet users.

Source: Hitwise, an Experian company


 

Hitwise Canada webinar
Interested in how Canadian Internet users navigate the web and how your competitors are promoting to Canadians? Register for our webinar on May 27, 2009 to find out the latest online trends.

About Hitwise
Hitwise, an Experian company, is the leading online competitive intelligence service.
Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.

Hitwise, an Experian company (FTS:EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore and Canada. More information about Hitwise is available at www.hitwise.com.

For up-to-date analysis of online trends, please visit the Hitwise research blog at www.ilovedata.com and the Hitwise Data Center at www.hitwise.com/datacenter.

Note that the percentages for the search properties include the .ca and .com domains.

Contact:
Matt Tatham
Hitwise, an Experian company
1 212 380 2939 Telephone
matt.tatham@hitwise.com Email

# # #

 

Top