Experian CheetahMail continues its global expansion and brings leading email marketing capabilities to Singapore and Hong Kong’s top enterprises

Experian's Cheetahmail Launches in Singapore and Hong Kong

Experian CheetahMail continues its global expansion and brings leading email marketing capabilities to Singapore and Hong Kong’s top enterprises

Singapore – 25 May 2009 – Experian®, the global information services company, today announced the launch of Experian CheetahMail in Singapore and Hong Kong. Used by many of the world’s largest consumer brands, Experian CheetahMail is a leading global provider of email marketing and customer intelligence technologies.

The decision to launch Experian CheetahMail in Singapore and Hong Kong is in response to the rising demand from the region’s leading enterprises for access to more sophisticated and personalised digital marketing capabilities. Working for some of world’s top brands, Experian CheetahMail helps marketers combine the power of data with the efficacy of the email channel to connect and engage with their customers.

Drew Parkes, Digital Marketing Manager for Xbox, says: “We use Experian CheetahMail to converse with over 200,000 consumers, both current Xbox 360 owners and potential new owners, each month. Being able to provide relevant, targeted and timely communications is crucial to our business and to our members.”

“We look to understand and deliver content based upon their profile, preferences and most importantly their behaviour. Experian CheetahMail ensures that our members get the news, product reviews, game releases, promotions and offers most relevant to them. And more relevancy means higher conversion and increased LTV (Life Time Value) to the business.”

John Merakovsky, Director of Experian CheetahMail Asia Pacific, is responsible for growing Experian CheetahMail’s business in the region. Merakovsky brings a wealth of experience to Experian CheetahMail in developing enterprise technology businesses from start-ups to leaders in their market. Previously, Merakovsky was the founder and former CEO of Southrock Corporation Limited, Australia’s leading developer of enterprise Human Capital Management software.

“Marketers in Singapore and Hong Kong are eager to increase the effectiveness of their permission-based email marketing efforts through improved deliverability and better targeting and personalisation tools,” said Merakovsky. “Consumers here are extremely receptive to online communications from the brands they know and trust, it’s our job to make the connection and help grow the relationship.”

Experian CheetahMail sends permission-based emails on behalf of its customers in over 40 languages and has offices throughout the US, Australia, France, Spain, Ireland, the United Kingdom and the Netherlands.

“We have a clear aim to deliver top level support and service to new and existing customers across the globe,” added Matt Seeley, president of Experian CheetahMail. “We have high expectations that our team in Singapore and Hong Kong will significantly aid in this effort and help the region’s top brands develop the most relevant and strategic email programs possible.”

Contact:
Margaret Lam
VP of Marketing, Asia Pacific
Tel: +852 2839 5276
Email: margaret.lam@hk.experian.com

About Experian CheetahMail
Experian CheetahMail is the trusted service provider of online marketing solutions for top enterprises worldwide. Offering industry-leading email marketing and customer intelligence solutions, as well as providing a broad range of client services, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, Experian CheetahMail’s globally diverse client base includes Barclays, Borders Books, Discovery Communications, H&R Block, KLM, Sears Holdings Corporation and Wyndham Hotels. Experian CheetahMail, a business unit of Experian® Group Ltd. (LSE:EXPN), was founded in 1998 and is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona and Melbourne. For more information, please visit www.cheetahmail.com or email info@cheetahmail.com

About Experian plc
Experian is a global leader in providing information, analytical and marketing services to organisations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organisations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organisations from financial services, retail and catalogue, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland and has operational headquarters in Costa Mesa, California and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in over 65 countries around the world. Revenue for the year ended 31 March 2008 was $4bn.

For more information, visit http://www.experianplc.com.

For more information on Experian Asia Pacific, visit http://www.experian.com.sg or http://www.experian.com.hk

The word ‘Experian’ is a registered trademark in the EU and other countries and is owned by Experian Ltd. and/or its associated companies.

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