Experian strengthens global email marketing capabilities with acquisition of United MailSolutions in Germany



Stephanie Dobson
Head of PR
Marketing Services
0115 99 22515/ 07966 847821 Tel
stephanie.dobson@uk.experian.com Email


Rachael Taylor
PR Manager

Experian CheetahMail
+44 (0) 207 819 5368 Tel
rachael.taylor@qas.com Email




London, UK, 1st October 2009 -  Experian®, the global information services company, has today acquired United MailSolutions GmbH (‘UMS’), a leading email marketing company in Germany, from its parent company, United MailSolutions AG.  UMS will operate as Experian CheetahMail, the company’s email marketing and customer intelligence provider.


Based in Düsseldorf and founded in 1999, UMS is a German permission-based email marketing company, offering services for digital direct marketing and email deployment, with additional operations in the UK and in Spain.  It has over 150 clients across Europe in sectors including, publishing, travel, retail and finance and counts Lidl, Simyo and Volvo as its clients.


The acquisition of UMS is a further step in Experian’s strategy to expand its fast-growing digital marketing activities globally and further strengthens its presence in Germany, which is Europe’s largest and fastest growing country for email marketing spend[1].  


The acquisition further reinforces Experian CheetahMail as the world’s and Europe’s largest permission-based email marketing provider, with principal operations in the key markets of the US, the UK, France, Germany, Spain, the Netherlands, as well as Asia Pacific, Australia and New Zealand. Experian CheetahMail has a distribution capability in over 25 languages across 50 countries and offers the largest client service team of any email provider in Europe.


Steve Lomax, Managing Director, Experian CheetahMail, Europe commented: "UMS has a tremendous reputation in the email marketing industry and the organisation has a strong strategic fit with Experian CheetahMail, from a client focus, technology and delivery perspective. This acquisition grows our global footprint and provides our domestic and international clients operating in Germany with access to global resources.”


Jörn Grunert, CEO of UMS, said: “As part of Experian, we are looking forward to leveraging the organisation’s global resources and expertise to deliver even greater service to our clients. The synergies the two businesses share and the competitive advantages we will offer clients are compelling - total client service focus and sector specific consulting expertise, combined with both of our feature-rich email platforms. The combination of these factors will enable our clients to deliver highly effective, relevant and targeted email marketing campaigns to consumers locally and globally.”


As Experian CheetahMail, UMS will form part of Experian’s Marketing Services division, whose capabilities include consumer and competitor insight, data management and enrichment, strategy and consulting, modelling and analytics, as well as email marketing to enhance targeted marketing and customer engagement.




Notes to editors


About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2009 was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil. 

For more information, visit http://www.experianplc.com.


Experian CheetahMail

Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry's largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world's most recognizable brands, Experian CheetahMail's globally diverse client base includes Barclays, Borders Books, 1-800-FLOWERS, KLM, Neiman Marcus and Wyndham Hotels.


Experian CheetahMail, a business unit of Experian Group Ltd. (LSE:EXPN), was founded in 1998 and is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona, Sydney, Auckland, Singapore, Hong Kong, Beijing, and Melbourne. 



About United MailSolutions

In 2006 United MailSolutions was created as a spin off from the well-known online marketing company Falk eSolutions, a business that had been making its mark in the email marketing sector since 2000. As a result, United MailSolutions was able to tap into existing structures and systems in terms of human resources, extensive know-how and an established technical infrastructure.


United MailSolutions’ aim is to provide its customers with the best possible solution for digital marketing campaigns. United MailSolutions is more than a full service provider with a multi channel deployment capability via email, SMS and fax: as a specialist technical service provider, it also places particular value on creating individual solutions for each and every customer and also on a high degree of deliverability, system transparency and system security. In 2008 United MailSolutions transmitted more than 4 billion emails for its customers.


More than 150 international customers, including MTV, playmobil, Scout24, simyo, ad pepper, Victoria Versicherungen, zanox, Volvo, TNT, use United MailSolutions’ services. The company has operations in Dusseldorf, London, and Madrid.


[1] Forrester Research: European Email Marketing Spend hits €2.3 Billion in 2012.