Experian QAS Now Available on the Force.com AppExchange From Salesforce.com

Clients can now deploy address verification directly within Salesforce CRM to assist users in providing more accurate customer communication and intelligence

Boston, Mass., July 22, 2009 — Experian® QAS®, a leading provider of address verification software and services, today announced the release of QAS for Salesforce CRM. The new integration permits customers to utilize Experian QAS address verification directly within Salesforce CRM, allowing for more accurate customer communication and greater business intelligence.

QAS for Salesforce CRM allows users to interactively validate address records in real time at the point of entry to ensure that every address is correct, complete and verified by the appropriate postal authority. By guaranteeing the accuracy of address data, Salesforce CRM users can improve business processes, increase database profiling and reduce returned mail, proving a strong return on investment. Additional data sets, such as international address verification, also can be added at the point of capture.

“We are excited about our first integration involving our SaaS platform,” said Joel Curry, chief operating officer, Experian QAS. “This product will enable clients to utilize front-end address verification that improves overall customer campaigns, enhancing the value seen from their Salesforce CRM application.”

“Thousands of customers have installed applications from the Force.com AppExchange because partners like Experian QAS offer innovative tools that enhance the capabilities of Salesforce CRM,” said Kendall Collins, Chief Marketing Officer, salesforce.com.

Experian QAS is immediately available at http://salesforce.com/appexchange.

About the Force.com Platform and AppExchange
Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM applications, more than 800 ISV partner applications like those from CODA and Fujitsu, and more than 110,000 custom applications used by salesforce.com’s 59,300 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel.

Force.com is the fastest platform for building and deploying complex business applications. Unlike a stack of disparate client/server hardware and software products, Force.com unifies the development and deployment model from the database to the device, allowing developers to easily assemble applications with clicks, components and code, and then instantly deploy them on salesforce.com’s trusted global infrastructure.  Customers and partners are using Force.com to build all kinds of business applications from supply chain management to compliance tracking, brand management, accounts receivable, claims processing applications and much more.

Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the Force.com AppExchange marketplace at http://www.salesforce.com/appexchange/.

About Experian QAS
Experian QAS is an address data quality software pioneer. The company’s products capture, validate, cleanse, standardize and enrich customer contact information. Experian QAS provides data validation software and services to more than 10,000 customers worldwide in retail, education, health care, insurance, finance, government and other sectors. The company was established in 1990 and has offices throughout the United States, Europe and Asia Pacific. For more information, visit http://www.qas.com.

About Experian
Experian® is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,000 people in 40 countries worldwide, supporting clients in more than 65 countries around the world. Total Group revenue for the year ended March 31, 2009, was $3.9 billion.

For more information, visit http://www.experianplc.com.

Contact:
Erin Haselkorn
Experian QAS
1 888 322 6201 Telephone
us.press@qas.com Email

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