Experian protects Beaverbrooks' website from fraud


Rachael Taylor
PR Manager, Experian QAS
+44 (0) 207 819 5368 Tel
rachael.taylor@qas.com Email




London, UK, 3rd February 2009 - UK jewellery retailer Beaverbrooks has selected Experian®, the global information services company, to put a stop to fraudulent transactions via its website. Authenticate Pro is used to verify the identity of all customers ordering online prior to jewellery being shipped out. Since implementing the software, repeat orders have increased significantly as it is able to confirm orders and ship goods much faster.


Authenticate Pro is embedded into Beaverbrooks’ customer application form. Once the contact details for the order are submitted an identity check is performed. Data provided by the consumer is matched against information held on Experian's databases, flagging any suspicious activity that could indicate identity fraud, account takeover or a bogus delivery address. An approval decision is returned immediately which gives Beaverbrooks confidence that the order is genuine.

Kyle Heywood, Website Manager, Beaverbrooks comments, 'When evaluating solutions to help us cut back fraud, Experian was the clear favourite. We were impressed by the volume of data that Authenticate uses to prove identity and highlight fraudulent transactions. Since using the product, we have seen a noticeable reduction in time spent on fraud and as such our ordering process is much slicker.'


James Blake, Head of UK Data Authentication for Experian adds ‘We have been working with many retail customers to improve their security when trading online. As fraudulent transactions are generally charged back to the retailer by the financial institutions, it is important to have robust measure in place to verify customers at point of transaction. Fortunately the technology is now there to make this process quick and painless.’