Schaumburg, Ill., March 30, 2009 — Experian Marketing Services today announced it will host a Webinar aimed at educating direct marketers and mailers on the upcoming 2009 postal rate increases and what they can do now to create effective plans and budgets for their mailings.
Mailers and catalogers have been fooled in past years with numbers that don't add up when it comes to budgeting mailing costs. The typical rate change of 3.8 percent is not all inclusive of each mail class and type of mail, and direct mailers need to take this into account now in order to stay successful through the next year. With the new mailing rate adjustment going into effect on May 11, 2009, now is the perfect time for mailers to prepare a cost-conscious mailing strategy.
This free Webinar features Experian Marketing Service’s top mail experts – Steve Lopez, vice president of Postal Affairs, and Mike Yapuncich, vice president of List Processing – presenting the hard numbers on the rate changes, the impact of the change on a variety of mail types, and what steps mailers can take now to build a winning strategy around these cost increases.
The Webinar will be held on Wednesday, April 1, 2009, at 2 p.m. EDT, and registration is free. To register, visit https://www2.gotomeeting.com/register/270751728.
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