Experian Marketing Services Gives Mailers the Low Down on the 2009 Postal Rate Increases

Webinar will educate mailers on the impact of the new postal rate changes and provide strategies to prepare for coming changes in mailing costs

Schaumburg, Ill., March 30, 2009 — Experian Marketing Services today announced it will host a Webinar aimed at educating direct marketers and mailers on the upcoming 2009 postal rate increases and what they can do now to create effective plans and budgets for their mailings.

Mailers and catalogers have been fooled in past years with numbers that don't add up when it comes to budgeting mailing costs. The typical rate change of 3.8 percent is not all inclusive of each mail class and type of mail, and direct mailers need to take this into account now in order to stay successful through the next year. With the new mailing rate adjustment going into effect on May 11, 2009, now is the perfect time for mailers to prepare a cost-conscious mailing strategy.

This free Webinar features Experian Marketing Service’s top mail experts – Steve Lopez, vice president of Postal Affairs, and Mike Yapuncich, vice president of List Processing – presenting the hard numbers on the rate changes, the impact of the change on a variety of mail types, and what steps mailers can take now to build a winning strategy around these cost increases.

The Webinar will be held on Wednesday, April 1, 2009, at 2 p.m. EDT, and registration is free. To register, visit https://www2.gotomeeting.com/register/270751728.

About Experian
Experian® is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Revenue for the year ended March 31, 2008, was $4 billion.

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners.

Contact:
Christopher Fielder
Experian Public Relations
1 224 698 8628 Telephone
christopher.fielder@experian.com Email

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