Public Relations Manager, Business Information
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Experian launches online business prospecting service
Nottingham, UK, 6 May 2009 - Experian®, the global information services company, today launched B2B Prospector, a new online tool that allows businesses to quickly and simply find targeted new business leads for direct marketing campaigns.
Powered by Experian’s National Business Database (NBD), B2B Prospector enables businesses to count, build, download and buy business prospect lists via www.b2bprospector.co.uk. With more than 5.1million business records, the NBD is the UK’s most comprehensive commercial database and contains both Yellow Pages and Thomson Directory data.
In just a few simple steps, B2B Prospector gives businesses access to tools to conduct complex searches identifying who their best prospects are, not only by geography, location and business type, but also by credit risk and behaviours.
Targeting prospects using pre-screened data enables users to draw on Experian’s risk scoring expertise to remove high-risk business prospects, ensuring marketing investments are focused on lower risk prospects. Meanwhile, access to Mosaic Commercial data, Experian’s business classification and categorisation system, means users can build prospect lists based on behaviours and propensities to buy a particular product or service.
Once their target universe is established, users can preview and review their data before they buy it and can even choose to purchase just part of a list or make further refinements to it.
B2B Prospector also offers an update service, updating a user’s selections automatically when new records become available and matching them to previously selected lists, so that business prospect lists remain accurate and up to date.
In addition, an interactive element to the website means that users can also chat online to an Experian B2B marketing expert, who can provide list building, segmentation and targeting expertise to ensure that businesses get the highly targeted business leads they want.
Nick Frazer, General Manager Business Marketing for Experian’s Business Information division, commented: “Giving our clients access to quality data 24/7 means they can select fresh business leads when it suits them. Drawing on Experian’s data and analytics capabilities, our latest marketing service features tools such as Mosaic Commercial to provide small to medium businesses with sophisticated targeting techniques. With B2B Prospector, SMEs now have access to highly effective segmentation and targeting tools to make their business marketing campaigns even more relevant. ”