Schaumburg, Ill., Sept. 29, 2009 — As consumer confidence remains low this holiday season, marketers who understand their customers’ shopping behaviors and preferences are best positioned to connect with those who are spending and drive strong holiday sales.
Experian Marketing Service’s new report, The 2009 Holiday Marketer: Benchmark and Trend Report, provides information on the best ways to reach consumers based on behaviors and trends.
The report features information about specific tools, such as e-mail, search, direct mail, social networks, database management and data enrichment, that is combined with deep consumer insight and in-depth knowledge about market trends.
The report also assesses the current marketing landscape and examines which activities are most likely to drive early and lasting holiday marketing success, including a comprehensive look at digital and traditional channels, insight to key behaviors consumers are likely to exhibit, prediction and trend information, and strategic recommendations and cost-saving tips. For example:
“Analyzing current trends coupled with understanding your customers’ needs and behaviors is the first step to putting your company, products and services on your target customer’s radar,” said Matt Seeley, president of Marketing Services Platforms Division at Experian. “Actively engaging them across all channels this season will help marketers work smarter. Companies that rely on best practices and qualitative analytical insight will drive customer engagement during the 2009 holiday season and beyond.”
Marketers who incorporate data and careful planning into all holiday initiatives will help ensure strong sales and lasting customer engagement. Having the right customer insight will provide an understanding of shopping behaviors and preferences of the target market.
Click here to download a free copy of The 2009 Holiday Marketer: Benchmark and Trend Report.
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