Hong Kong – 7 July 2009 – Experian®, a global information services company, today announced that Quamnet, a leading online financial services portal, has chosen Experian® Hitwise to provide it with online intelligence services in Hong Kong.
Known for its independent in-depth stock analysis and up-to-the-minute market information, Quamnet like many industry leaders is incorporating Experian Hitwise's online competitive intelligence into the marketing mix.
"Advertisers and marketers have long been relying on ‘click through rate' to measure marketing effectiveness," said Kenny Chan, Executive Director of Quamnet. "Experian Hitwise offers us and our advertisers more comprehensive insights to evaluate online advertising results, enabling us to plan competitive advertising strategies effectively."
"We are looking forward to working with Quamnet," said Daniel Cheung, Experian Marketing Services Director for Hong Kong and Taiwan. "Online is a dynamic and continually evolving space and in today's economic climate it is critical that businesses are able to identify competitive insights as they happen."
Reporting daily, Experian Hitwise provides insights on how Hong Kong Internet users interact with more than 1 million websites, across 165+ industries, enabling businesses to make decisions that maximise both online presence and return on marketing investment.1
Experian Hitwise is also a part of Experian Marketing Services, which offers a wide set of capabilities including consultancy, analytical and technical services, software and data.
Founded in 1998, Quamnet is the leading financial website in Hong Kong. Quamnet provides a wide range of up-to-the-minute market news and information, independent researches, technical analysis and trading recommendations, graphical charting tools, real time stock quotes, and one-to one personal investment portfolio advice, enabling corporate and individual investors to make timely and strategic investment decisions.
About Experian® Hitwise
Experian Hitwise, an Experian company, is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million internet users around the world interact with more than 1 million websites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors including financial services, media, travel and retail.
Experian Hitwise, an Experian company (FTS:EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore and Canada. More information about Experian Hitwise is available at www.hitwise.com.
Experian® is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,000 people in 40 countries worldwide, supporting clients in more than 65 countries around the world. Total Group revenue for the year ended March 31, 2009, was $3.9 billion.
For more information, visit http://www.experianplc.com.
For more information on Experian Asia Pacific, visit http://www.experian.com.hk
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