Experian CheetahMail launches email marketing service in South Africa

Rachael Taylor
PR Manager, Experian
+44 (0) 207 819 5368 Tel
rachael.taylor@qas.com Email




London, UK, 5th October 2009 - Experian®, the global information services company, today launched Experian CheetahMail in South Africa. Experian CheetahMail will enable businesses across the country to create and deploy highly targeted and relevant email communications that generate the maximum return on investment.

Experian CheetahMail is the world’s largest permission-based email marketing provider, with principal operations in the key markets of the US, the UK, France, Germany, Spain, the Netherlands, as well as Asia Pacific. The decision to launch the service in South Africa was in response to rising demand from the country’s leading brands for more sophisticated and personalised digital marketing capabilities.

Steve Lomax, Managing Director of Experian CheetahMail EMEA, said: “Email marketing is a cost effective and measurable way of communicating with customers, but as the volume of email traffic increases, marketers must deliver relevant, targeted and timely communications in order to stand out in a crowded inbox. We are looking forward to working with organisations in South Africa to enhance the effectiveness of their permission-based email marketing campaigns; helping them to drive revenues and build long-term customer relationships.” 


Kim Jenkins, Managing Director of Experian SA, added: “This new launch will expand the range of marketing services that we can offer our clients as they look to acquire, retain and grow their own customer bases. For domestic and international brands operating in South Africa, it will enable them to tap into Experian CheetahMail’s global email marketing expertise and resources.”

For more information please contact:



Marj Murray

Experian South Africa

Tel: 011 799 3400

Cell: 082 561 3637

Email: marj.murray@experian.co.za

Website: www.experian.co.za



About Experian CheetahMail

Experian CheetahMail is the trusted service provider of online marketing solutions for top enterprises worldwide. Offering industry-leading email marketing and customer intelligence solutions, as well as providing a broad range of client services, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers.


Servicing the world’s most recognisable brands, Experian CheetahMail’s globally diverse client base includes Barclays, Borders Books, Discovery Communications, KLM, and Wyndham Hotels.


Experian CheetahMail, a business unit of Experian® plc (LSE:EXPN), was founded in 1998 and is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dublin, Dusseldorf, The Hague, Paris, Melbourne and Barcelona. 


For more information, please visit http://www.cheetahmail.co.uk or email info@cheetahmail.co.uk.


About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2009 was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.