Experian CheetahMail appointed to grow Boden's online revenue


Rachael Taylor
PR Manager, Experian
+44 (0) 207 819 5368 Tel
rachael.taylor@qas.com Email




London, UK, 26th August 2009 - Multichannel fashion retailer, Boden, has appointed Experian CheetahMail, as its email marketing partner.

Boden will use Experian CheetahMail’s email marketing expertise and customer insight to drive more business online; delivering significantly higher campaign revenue across its UK, US and European markets.  This move reflects the company’s increasing online focus.

Experian CheetahMail will provide strategic counsel, technical services and transparent reporting. Email marketing revenue will be maximised by using web analytics and email behaviour analysis to increase click-throughs and transactions. Other tactics include introducing triggered cross-sell and up-sell messages and sending emails to customers that have abandoned items in their online shopping basket.

Sarah Blair Gould, eCommerce Manager at Boden, commented: “Boden has a strong heritage in direct marketing and as we have broadened our delivery channels, email has become an increasingly important tool for us. We chose Experian CheetahMail because of the breadth and depth of the team’s experience, which will enable us to build more effective email campaigns and take our online business from strength to strength. We were also impressed by the company’s transparent reporting suite, which will allow us to see exactly how hard our campaigns are working.”

Steve Lomax, Managing Director of Experian CheetahMail EMEA, added: “Boden has been very successful at building strong, personal relationships with its customers. We hope to build on this success by strengthening its customer relationships online. Our team’s insight, coupled with our technical ability and high-delivery rates, will help ensure Boden sees the best return from its email marketing investment.”