Experian Appoints Vice President, Sales & Marketing for Asia Pacific

Hong Kong, 8 September, 2009 Experian®, the global information services company, today announced the appointment of Graeme Beardsell as Vice President, Sales & Marketing for Asia Pacific. Based in Singapore, Graeme will be responsible for leading the growth of Experian’s Credit Services, Decision Analytics and Marketing Services businesses and strengthening the company’s leadership position in the region. He will report to Ken Sansom, Experian’s President of Asia Pacific.

Graeme possesses 23 years of experience in sales, marketing, business development and general management in the data-driven enterprise software industry. Prior to joining Experian, Graeme was working with various firms consulting on strategy, general management and organisational design in Asia Pacific.  He has also previously held various senior management and sales positions, including Regional Vice President Sales and Operations at salesforce.com, and Director of Asia Pacific Telecom Solutions at IBM Global Services.

“Graeme’s appointment underlines our commitment to recruiting high-calibre business leaders to help us further accelerate our growth in Asia Pacific,” said Ken Sansom. “His understanding of our business and clients combined with outstanding leadership skills and first-class commercial insights are all major assets.”

Graeme holds a Bachelor of Business degree in Economics and Business Administration from University of Technology, Melbourne.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to manage their credit relationships and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2009 was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

For more information on Experian Asia Pacific, visit http://www.experian.com.sg

For further information, please contact:
LEWIS Communications
Doris Mak
Tel: +852 2151 4722 / 9233 0422
Email: dorismak@lewispr.com

Experian
Margaret Lam
Tel: +852 2839 5276
Email: margaret.lam@hk.experian.com