Eight Keys to Marketing Success in 2009

Experian Marketing Services offers customer engagement strategies to help marketers stay competitive in today's tough economy

Schaumburg, Ill., Feb. 25, 2009 — Experian Marketing Services’ recent white paper, “Marketing success in 2009: eight smart customer engagement strategies,” offers marketers ideas on how to better engage consumers and empower them to become loyal customers and brand champions. By following these strategies, marketers can best position themselves to turn 2009’s economic challenges into tangible successes.  Several of the strategies covered include:

  • Utilizing customer lifetime value metrics to drive business strategy
  • Maximizing the marketing mix through a balance of online and offline programs
  • Re-engaging lost customers to drive revenue
  • Using social networking to inspire brand ambassadors

To download a copy of “Marketing success in 2009: eight smart customer engagement strategies,” visit http://experianmarketingservices.com/register_marketingsuccess2009.php. To learn more about Experian’s products and services, visit http://www.experianmarketingservices.com.

About Experian
Experian® is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Revenue for the year ended March 31, 2008, was $4 billion.

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners.

Contact:
Matthew Besler
Experian Public Relations
1 224 698 4415 Telephone
matthew.besler@experian.com Email

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