Calling All Fashionistas

Experian Simmons reveals who fashion-conscious consumers are and their shopping decision-making process

New York, N.Y., February 13, 2009 — The Mercedes-Benz Fashion Week is New York’s hottest fashion event. Models wearing this fall’s newest trends will parade down the runway, allowing photographers to capture the latest styles and fashion editors to take note. 

Since relatively few Americans can attend the event, most consumers rely on the media to learn about upcoming trends and to start planning their shopping lists. Therefore, Experian® SimmonsSM took a stroll down its research runway to examine who these fashion-conscious consumers are and how they make shopping decisions.

The report also uncovers their preferred payment methods and the five stores where they are most likely to shop based on their fashion attitude. To obtain the free report, download it here.

About Experian Simmons
Experian Simmons is a full-service market and consumer research organization dedicated to enabling clients to optimize communications with their customers and prospects across multiple channels by providing a robust description of the American consumer. For more information, visit

About Experian
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Revenue for the year ended March 31, 2008, was $4 billion.

For more information, visit

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners.

Patricia Lao
Experian Simmons
1 212 471 2881 Telephone Email

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