Black Friday Shopping:® Releases 2009 Online Statistics

Black Friday Shopping:® Releases 2009 Online Statistics

Recession drives consumers online to take advantage of the best deals in Electronics and Appliances

Los Angeles, Calif., Nov. 28, 2009 —®, a part of Experian, revealed today that shoppers continued to take advantage of Black Friday promotions and incentives in popular product categories, such as MP3 Players, Plasma & LCD TVs and GPS. The most sought-after products on Black Friday 2009 included Wii™ Console, nuvi® 265WT GPS and Apple iPod® touch 8GB.’s recent holiday survey revealed that 45 percent of consumers were planning to shop on Black Friday and Cyber Monday, with 80 percent planning to make a purchase on Black Friday and 66 percent on Cyber Monday.  

“Retailers rose to the challenge of enticing shoppers on Black Friday in a tough economy this year. They advertised a number of different incentives prior to Thanksgiving weekend, including aggressive pricing, free shipping and free accessories with a purchase,” said Laura Conrad, president of “These significant category increases show how these extra incentives captured the attention of our savvy shoppers.”

Black Friday deep discounts: average price drops

  • Docking Stations drop from $138 to $69, a 50% decrease
  • MP3 Players drop from $132 to $88, a 33% decrease
  • Plasma & LCD TVs drop from $1296 to $963, a 26% decrease
  • GPS drops from $208 to $167, a 20% decrease
  • Microwave Ovens drop from $289 to $256, a 12% decrease

Top 10 categories and percentage growth over Black Friday 2008

  • Tires — 118%
  • Freezers — 104%
  • Washer/Dryer Combos — 70%
  • Swings & Bouncers — 58%
  • HDTV Replacement Lamps — 48%
  • Refrigerators — 30%
  • Cell Phones — 26%
  • Men’s Boots — 18%
  • Laptops — 17%
  • PlayStation® 3 Consoles & Accessories — 12%

Top 10 most popular products for Black Friday 2009

  • Wii Console  
  • nuvi 265WT GPS 
  • Apple iPod touch 8GB
  • D90 SLR Digital Camera Kit 
  • Digital Rebel XSI 12MP Black Digital SLR Camera w/ Kit 
  • nuvi 765T GPS 
  • Wii Fit 
  • Apple iPod touch 16GB
  • nuvi 255W Wide-Screen Automotive GPS 
  • Nintendo® DS Limited Edition Pokemon Pack will continue to track online shopping trends and pull product information by the hour for Cyber Monday. executives are available during Black Friday weekend and Cyber Monday for interviews.

About, part of Experian InteractiveSM, has established itself as one of the most trusted and effective online comparison shopping services, allowing 23 million consumers per month to search and compare information that enables them to find the right product from the right retailer at the best price. Through continued innovation and a consistent focus on providing the best comparison shopping experience on the Internet, provides savvy shoppers access to millions of unique products and services from thousands of retailers and sellers in 25 product channels. Consumers can compare products, retailers and prices side by side within popular categories, such as Digital Cameras, Dinnerware, Electronics, Furniture, Laptops and more. The company also powers comparison shopping functionality for a network of leading Internet sites, including Bing, AOL Shopping,, Time Warner, PC World, Consumer Reports, Comcast and CNET. The company offers comparison shopping in English (at, Spanish (at and Portuguese (at as well as international sites in Canada and the United Kingdom. is headquartered in Los Angeles, Calif. PriceGrabber is a registered trademark, and and BottomLinePrice™ are trademarks of, Inc., a Delaware corporation. Other trademarks or registered trademarks are the property of their respective owners.

About Experian
Experian® is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners.

Michelle Kane
1 323 601 1289 Telephone Email

Eve McGrath
Rubenstein Public Relations
1 212 843 8490 Telephone Email

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