Experian, the global information services company, announces that it has acquired United MailSolutions GmbH (‘UMS’), a leading email marketing company in Germany, from its parent company, United MailSolutions AG.
The acquisition of UMS is a further step in Experian’s development of its new media targeted-marketing activities globally. It builds on Experian’s presence in Germany, Europe’s largest and fastest growth area for email marketing spend, and further extends Experian’s footprint as the largest permission-based email marketer globally. Experian now has email operations in a number of key markets, including the US, the UK, Spain, France and Australia, with distribution capability in over 25 languages across 50 countries.
Founded in 1999, UMS is a German pure-play email marketing company, with additional operations in the UK and Spain. It has over 150 clients across several sectors, including publishing, travel, retail and financial. Revenue for UMS was €3m in the year to 31 December 2008 and gross assets as at 31 December 2008 were approximately €2m. The acquisition will be funded from Experian’s existing cash resources.
UMS will form part of Experian’s Marketing Services activities.
|Nadia Ridout-Jamieson||Director of Investor Relations||+44 (0)20 3042 4215|
|Alex Brog||Head of Group Media Relations|
|Rollo Head||+44 (0)20 7251 3801|
Experian announcements are available on www.experianplc.com