Who Responds Best to Product Placement?

New study from Experian Simmons

New York, N.Y., December 15, 2008 Since the Federal Trade Commission (FTC) will be introducing new product placement guidelines in January 2009, Experian® SimmonsSM reviewed data from the Simmons National Consumer Study/Simmons National Hispanic Consumer Study to look at how consumers feel about product placement.

Consumers differ in the way they view product placement and whether or not they respond to it. Experian Simmons found several distinctive characteristics of those who are more likely to respond to product placement. These are helpful and will become more important after the new FTC guidelines are put into effect. Recognizing that some consumers respond more positively than others to product placement can help any company determine the most effective way to market products to specific consumers.

Download the free document for a brief overview of several distinctions between consumers regarding attitudes about product placement.

About Experian Simmons
Experian® SimmonsSM is a full-service market and consumer research organization dedicated to enabling clients to optimize communications with their customers and prospects across multiple channels by providing a robust description of the American consumer. For more information, visit www.experiansimmons.com.

About Experian
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Continuing sales for the year ended March 31, 2008, were in excess of $4 billion.

For more information, visit www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners.

Contact:
Patricia Lao
Experian Simmons
1 212 471 2881 Telephone
patricia.lao@experian.com Email

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