New York, N.Y., November 6, 2008 — Today’s U.S. consumer population is very diverse, making it more important to be aware of group distinctions and the benefits of further streamlining your company’s marketing efforts to appeal to your target consumer groups.
One key group is the U.S. Hispanic population, which has been growing steadily over the years and has become an important consumer population. Experian Consumer Research has been surveying the U.S. Hispanic population since 2003 and has found in a recent trend analysis that these consumers differ from the average U.S. adult shopper in their buying behaviors and preferences. The analysis also identified other distinctive differences, making the U.S. Hispanic population unique to the entire U.S. consumer population.
Since finance is currently a hot topic in the media, Experian Consumer Research also looked at how Hispanics feel about their finances and how these feelings and financial-related behaviors have changed over time. Download the free analysis report to view the distinctive trends in today’s U.S. adult Hispanic consumer population. This brief overview of Hispanic trends from 2004, 2006 and 2008 offers a unique glimpse into the possible future behavior of this population.
About Experian Consumer Research
Experian Consumer Research is a full-service market and consumer research organization dedicated to enabling clients to optimize communications with their customers and prospects across multiple channels by providing a robust description of the American consumer. For more information, visit www.experianconsumerresearch.com.
Experian® is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Continuing sales for the year ended March 31, 2008, were in excess of $4 billion.
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