QAS, helpIT Systems Partner To Improve Data Quality

QAS, helpIT Systems Partner To Improve Data Quality

Sydney, Australia –  March 2008 - QAS, an Experian® company, and leading supplier of contact data management solutions, today announced its partnership with helpIT systems, a leading developer of data cleansing solutions to improve business data quality. The partnership provides organisations with data hygiene tools that verify and standardise addresses and identify and process duplicate records. As a result, organisations can increase their productivity by spending less time identifying and processing customer information and more time on data strategies like segmentation and targeting. Under the agreement, QAS will resell helpIT systems’ deduplication tool, matchIT.

Today's multichannel environment creates challenges for organisations when processing vast amounts of incoming data. Because customers can provide information at multiple entry points, such as the phone, web or point of sale terminals, the number of duplicate records in businesses' databases has increased. Combined with the constantly changing nature of data, many companies struggle to accurately and quickly match information from each channel.

"By using matchIT in addition to QAS' products, organisations can dramatically improve their data quality so they can devote more time to understanding and reaching customers and prospects," explains Frank McKenna, APAC Senior Product Manager at QAS. "QAS products verify and standardise addresses at the point of entry. The matchIT tool compliments the QAS suite of data quality tools by providing a point solution for organisations who wish to manage their own duplicate records."

matchIT is a flexible and customisable product that identifies and processes duplicate data from multiple sources by using sophisticated matching algorithms. Users can quickly identify duplicate records based on a combination of fields such as contact names, address information or account numbers. The software also allows database specialists to recognise and maintain the most current records and remove out-of-date information. When matchIT is combined with the addresses verified and standardised with QAS products, a higher number of duplicate records can be found.

To learn more about matchIT or QuickAddress products, please visit


About QAS Ltd
Experian's Data Integrity experts provide contact data management (CDM) software and services that help organisations drive value from their data. Every organisation stores contact information on its customers/citizens, prospects, suppliers and employees. Over 10,000 organisations worldwide choose QAS products and services to manage the quality and accuracy of this data to improve business processing, financial performance, efficiency and the customer experience.

The CDM capabilities include data auditing and standardisation, validation and cleaning, matching, suppression and enhancement. Specialist Authentication solutions are also offered to meet the growing demand for electronic identity verification in the wake of rising ID-related crimes.

Award winning QAS solutions are a result of year-on-year investment in technology development since 1991, to ensure each solution delivers the highest level of functionality and service support.  QAS Ltd is a wholly owned subsidiary of Experian, the global information services company.

Visit QAS Ltd on the web at

About Experian
Experian® is a global leader in providing information, analytical and marketing services to organisations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organisations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organisations from financial services, retail and catalogue, telecommunications, utilities, media, insurance, automotive, leisure, ecommerce, manufacturing, property and government sectors.

Experian Group Limited is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, California, and Nottingham, UK.

Experian employs approximately 15,500 people in 36 countries worldwide, supporting clients in more than 65 countries. Annual sales are in excess of $3.8 billion (£1.9 billion/€2.8 billion).

For more information, visit the Group’s website on

The word 'Experian' is a registered trademark in the EU and other countries and is owned by Experian Ltd. and/or its associated companies.

For more information, contact:Angela Coombes
MAX Australia
Tel: 612 9954 3492