Encourages Voters to Use Its New Election Guide to Find the Right Candidate Encourages Voters to Use Its New Election Guide to Find the Right Candidate

More than 15,000 Candidate Match Surveys have been completed

Los Angeles, Calif., Jan. 30, 2008 —®, a part of Experian, announces its new Election Guide to help voters “comparison shop” for their 2008 presidential candidate. This new guide is available at and features a Candidate Match Survey that has been completed by more than 15,000 users.’s Election Guide launch comes in an unpredictable election year. The early primaries have demonstrated that every vote counts and that the race for the Democratic Party and Republican Party nominations is still undecided. The Election Guide is a valuable tool for voters to ensure they are making an informed decision when they vote.

One of the most unique features of the Election Guide is the Candidate Match Survey, which prompts users to answer questions on how they stand on certain issues. The candidates are then ranked in order of how closely their stated opinions on the important issues match those of the individual user. Other guide features include:

  • Voter Poll Results
  • Compare the Candidates
  • Recent News Articles
  • Recent Popular Discussions
“’s Election Guide provides our users with an impartial look at each candidate,” said Ron LaPierre, President of “This guide is especially useful for voters who have a limited amount of time to dedicate to researching the candidates but want to learn more before they vote.”

The launch of the Election Guide reinforces’s commitment to being the most innovative and comprehensive site in the online comparison shopping industry.

About, part of Experian InteractiveSM, has established itself as one of the most trusted and effective online comparison shopping services, allowing approximately 26 million consumers each month to search and compare information that enables them to find the right product from the right retailer at the best price. Through continued innovation and a consistent focus on providing the best comparison shopping experience on the Internet, provides savvy shoppers access to millions of unique products and services from thousands of retailers and sellers in 23 product channels. The company also powers comparison shopping functionality for a network of leading Internet sites, including MSN Shopping, AOL Shopping,, iVillage Comcast and CNET. The company offers comparison shopping in English (at, Spanish (at and Portuguese (at as well as international sites in Canada and the United Kingdom. is headquartered in Los Angeles, Calif. PriceGrabber is a registered trademark, and and BottomLinePrice are trademarks of, Inc., a Delaware corporation. Other trademarks or registered trademarks are the property of their respective owners.

About Experian
Experian® is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage. For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian Group Limited is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, Calif., and Nottingham, UK. Experian employs approximately 15,500 people in 36 countries worldwide, supporting clients in more than 65 countries. Annual sales are in excess of $3.8 billion.

For more information, visit the Group’s Web site on

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.

Michelle Kane
1 310 954 1040 ext 289 E-mail

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