launches ShopGreen to help UK shoppers with their ‘green’ resolutions

News release

Peter Brooker
Public Affairs Director, Experian International
(+44) (0) 115 934 4548 Tel Email launches ShopGreen to help UK shoppers with their ‘green’ resolutions

New section offers ecofriendly products and provides users with quick, easy steps toward a “greener” life

London, England, January 2, 2008 —®, a part of Experian, today announced the launch of ShopGreen, which offers consumers a comprehensive comparison shopping section of “green” products. The new section is available at and currently offers a selection on thousands of products. Initial stores with products featured on ShopGreen include Ethical Superstore, Comet, Vintage Roots and Natural Collection.

“As ‘green shopping’ emerges as a new category with thousands of products, it can be difficult for environmentally conscious consumers to navigate the space,” said Russ Carroll of “Last year, the environment really became a topic of great concern, and people in the UK are looking for a way to make a difference in any way they can. We expect that being more caring about the environment will be one of the top new year’s resolutions for 2008. ShopGreen provides a broad selection of green products in one cohesive section of the site, helping people to make the most informed purchase decisions, at the best price.” is not only The Smart Place to Start Your Shopping®, it also encourages shoppers to consider the environment when making purchases. In addition to including environmentally friendly products in categories such as Home, His/Hers and Office, ShopGreen features a blog offering easy tips on leading a greener life and discussing ecological issues. Similar to other categories on, ShopGreen continues to provide users with additional resources, such as product reviews and merchant ratings and reviews, to find the right product, at the best price, from the right retailer. The launch of ShopGreen reinforces’s commitment to being the most innovative and comprehensive site in the online comparison shopping industry.


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About, part of Experian InteractiveSM, has established itself as one of the most trusted and effective online comparison shopping services, allowing approximately 26 million consumers each month worldwide to search and compare information that enables them to find the right product from the right retailer at the best price. Through continued innovation and a consistent focus on providing the best comparison shopping experience on the Internet, provides savvy shoppers access to millions of unique products and services from thousands of retailers and sellers in 20 product and service channels.  The company also powers comparison shopping functionality for a network of leading Internet sites, including AOL Shopping, MSN Shopping,, iVillage and Comcast. The company offers comparison shopping in English (at, Spanish (at and Portuguese (at is headquartered in Los Angeles, Calif. PriceGrabber is a registered trademark, and and BottomLinePrice are trademarks of, Inc., a Delaware corporation. Other trademarks or registered trademarks are the property of their respective owners.