Press Relations Executive, Automotive & Insurance
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personal image important to One in ten car owners in the East Midlands When BUYING A CAR
Ten per cent of car owners in the region admit that the effect a car will have on their personal image is important. This closely follows the attitudes of car owners in London where 11 per cent admit the same and is on a par with car owners in East Anglia (also 10 per cent). Across the country, 7 per cent of car owners admit to factoring in personal image as an important part of their decision to buy a car.
Kirk Fletcher, Managing Director of Experian’s Automotive division, said: “It is interesting to see that despite the current economic climate, the desire for a car that projects the right image is still present among car owners in the East Midlands.
“For some people it could mean spending more than they can afford, and against the backdrop of an increasingly worrying economic environment, the question is how many people are trying to sell their cars on to unsuspecting buyers without settling the finance first? This type of fraudulent activity is on the increase and with outstanding finance being the biggest issue facing automotive businesses and used car buyers, the only way to ensure they protect themselves is by checking out the car’s status before buying it through services such as Experian’s AutoCheck.”
In the East Midlands:
For further information about Experian’s AutoCheck please visit www.autocheck.co.uk