Parents Rank Child Safety and Health and Nutrition as Top Priorities

Parents Rank Child Safety and Health and Nutrition as Top Priorities® surveys prompt awareness videos on parental hot topics

Los Angeles, Calif., July 17, 2008®, a part of Experian, explored important issues for the modern-day parent in its latest survey of 1,584 online shoppers conducted in June. In response to this survey and its recent consumer spending survey, put together a series of “One Minute Tips for Moms” YouTube™ videos to increase awareness on the biggest issues facing parents.

Child safety and health
Today’s parents are most concerned about the physical well-being of their children. Of the 1,019 parents included in the parenting survey, 58 percent ranked child safety as their number one priority. Forty-seven percent of parents selected health and nutrition as their second most important priority when it comes to their children.’s “One Minute Tips for Moms: Car Safety” video shares some quick tips for keeping families safe on the road.
Going Green as a family
Concerns for health and safety also have a major impact on the products parents purchase. Forty-five percent of parents surveyed specifically shop for ecofriendly or organic products for their children. Seventy-eight percent indicated that they purchase organic food, while 43 percent shop for organic clothing and 37 percent for organic toys.’s “One Minute Tips for Moms: Greening Your Family” video offers some easy tips paired with ShopGreen products to help families live a Greener life.

Saving money
In addition to health and safety, saving money is a top priority in today’s economy.’s recent consumer spending survey revealed that 56 percent of respondents have been cutting back on spending. Fifty-seven percent of shoppers attributed this reduction in spending to an increase in prices of consumer goods. The last video segment in this series, “One Minute Tips for Moms: Saving Money,” offers helpful money-saving tips for families.

For more information or statistics from’s parenting survey, please contact us. 

About, part of Experian InteractiveSM, has established itself as one of the most trusted and effective online comparison shopping services, allowing approximately 26 million consumers each month to search and compare information that enables them to find the right product from the right retailer at the best price. Through continued innovation and a consistent focus on providing the best comparison shopping experience on the Internet, provides savvy shoppers access to millions of unique products and services from thousands of retailers and sellers in 25 product channels. The company also powers comparison shopping functionality for a network of leading Internet sites, including MSN Shopping, AOL Shopping,, iVillage, Comcast and CNET. The company offers comparison shopping in English (at, Spanish (at and Portuguese (at as well as international sites in Canada and the United Kingdom. is headquartered in Los Angeles, Calif. PriceGrabber is a registered trademark, and and BottomLinePrice are trademarks of, Inc., a Delaware corporation. Other trademarks or registered trademarks are the property of their respective owners.

About Experian
Experian® is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian Group Limited is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, Calif., and Nottingham, UK. Experian employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Continuing sales for the year ended March 31, 2008, were in excess of $4 billion.

For more information, visit the Group’s Web site at

Michelle Kane
1 310 954 1040, ext. 289 Telephone Email

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