Corporate PR Manager
+44 (0) 115 934 4547 Tel
Homeserve selects Experian as strategic marketing partner
Nottingham, UK, 5 March 2008 - Experian®, the global information services company, today announced it has signed a five-year contract with Homeserve plc, the UK’s home emergency service. The deal will see Experian’s Integrated Marketing division create a bespoke database marketing system to assist Homeserve in maximising the effectiveness of its current marketing activity and to further develop new marketing programmes.
The partnership will provide Homeserve with a fully integrated platform including prospect data, analytics, campaign management and workflow tools.
Using this solution, Homeserve will be able to create higher performing customer acquisition, loyalty and cross-sell campaigns, supported by personalised content.
Geoff Love, Marketing Director, Homeserve GB, commented: “This is a major leap forward in our marketing capabilities and in partnering with Experian we believe we will see a step change in our marketing effectiveness. Experian’s blend of technology, data and consultancy will improve the effectiveness of our communications to customers and prospects and help us unlock new segments.”
Duncan Painter, Managing Director for Experian’s Integrated Marketing division, added: “Our work with Homeserve demonstrates the heavyweight marketing talent we bring to the table. It is all powered by our intelligence-led approach, focused solely on achieving exceptional returns for our clients. Major brands like Homeserve turn to us to provide them with this kind of capability, simply because we know how to unlock their data’s potential to deliver hard and fast, measurable financial results.”
Every forty seconds a Homeserve engineer comes to the rescue of a British household.
With over 3,000 directly and indirectly employed engineers Homeserve offers the UK's only national emergency home repair service backed by a 24 hour claims handling and repair network.
Homeserve also offers insurance cover for plumbing, drains, electrical wiring and gas central heating. It has over 5.8 million policy members in the UK and a further 1.2 million in the USA and France.