New York, N.Y., Nov. 20, 2008 — Hitwise®, an Experian company, and Tribal DDB, Advertising Age’s Global Agency Network of the Year, announced today a strategic partnership that will provide Tribal DDB’s U.S. region with the ability to use Hitwise Competitive Intelligence for a range of client and new business opportunities.
As part of the agreement, Tribal DDB teams in the United States receive access to the full range of Hitwise Competitive Intelligence tools, including Clickstream, Demographics and Lifestyle Psychographics and Search Intelligence for research, planning, strategy development, campaign management and new business pitches.
“Tribal has long been the leader in understanding consumer behavior in the digital space,” said Paul Gunning, CEO of Tribal DDB Worldwide. “We use this knowledge to guide our clients’ brands in both the online and offline worlds. Hitwise is a unique and powerful tool to add to our growing arsenal of quantitative and qualitative tools tracking online behavior.”
“In this economic environment where marketers must do more with less, Hitwise can help them efficiently and effectively defend and grow their market share,” said Chris Maher, president of Hitwise. “Tribal DDB is a perfect agency partner for us in this. They are innovators, having expanded the scope of the ‘digital agency’ well beyond online advertising to a broad spectrum of marketing strategy and tactics. Tribal DDB continually develops results-generating ideas for their client brands and is uniquely qualified to help marketers capitalize on the unmatched depth and breadth of Hitwise data.”
Hitwise data is based on the online usage and search behavior of how more than 10 million U.S. Internet users interact with more than 1 million Web sites across more than170 industry categories.
Hitwise, an Experian company, is the leading online competitive intelligence service. Only Hitwise provides its 1,500 clients around the world with daily insights on how their customers interact with a broad range of competitive Web sites and how their competitors use different tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy-to-use, Web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.
Hitwise, an Experian company (FTS: EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.
For up-to-date analysis of online trends, please visit the Hitwise Intelligence-Analyst blogs at http://weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter
Hitwise, an Experian company
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