™ Launches Simple, Convenient and Affordable All-in-One Alternative to Retail Extended Service Plans™ Launches Simple, Convenient and Affordable All-in-One Alternative to Retail Extended Service Plans

Best in Class Extended Service Plan Launched in Partnership with Industry Leaders, The Warranty Group and Experian

IRVINE, CA, August 4, 2008 – In a move that boldly re-defines the consumer marketplace for product protection,™ announced today the launch of a direct-to-consumer, all-in-one extended service plan which empowers consumers to collectively protect an unlimited number of most home electronic, computer and appliance purchases for one low monthly fee of $9.95.  The service plan offered through eliminates the need to buy expensive retail extended service plans, or extended warranties, for products less than $5,000.

Backed by warranty and internet marketing industry leaders, The Warranty Group and Experian, is built upon a consumer-conscious service platform that is completely unique to the industry. With a mission of providing consumers with peace of mind, reliability and affordability, an extended service plan from offers a customized, three-year plan centered around those qualities, which were found to be most important to consumers following extensive outreach and feedback.
“We’ve listened to consumers and created an extended service plan that is consumer-friendly, convenient, and most of all, affordable,” said Mike Balducci, General Manager of “Consumers may spend weeks researching their expensive home appliance and electronics purchases, only to be forced to make a split-second decision on extended service just before checkout.

“ removes the confusion and anxiety associated with many of these decisions by providing consumers with an all-in-one service plan backed by the world’s leading extended warranty solutions provider—The Warranty Group.”

With over 40 years of experience, The Warranty Group has grown to become the world’s largest single-source provider of service plans, and its subsidiaries will serve as the administrator and underwriter of the plans offered by is part of Experian Interactive™, whose products include, and These leading consumer internet sites aim to empower consumers with opportunities to better manage key financial aspects in life. now offers consumers a cost-effective and revolutionary option for their extended warranties.

An extended service plan purchased through provides consumers with coverage features that are comparable to major retailer service plans, and includes all major brands of new consumer electronics, computers and home appliance purchases.  Consumers can register multiple products under one plan at any time following sign up, at no additional cost and with no deductibles or fees for in-home repair or replacement service.  Additionally, plans also cover products purchased up to 60 days prior to the start of the extended service plan, for products with a one year standard manufacturer’s warranty.

Once enrolled, consumers have the ability to add an unlimited number of new consumer products to their personalized protection plan—all managed in one, easy account and accessible online 24 hours a day.  Enrollment for an extended service plan from is simple and available both online at and via telephone at 1-888-698-6273.

In addition, consumers seeking to place a claim will have the support of The Warranty Group’s U.S.-based network of over 25,000 repair service providers. 

To learn more about this revolutionary new extended service plan, visit

About™ provides a direct-to-consumer, all-in-one extended service plan, empowering consumers to collectively protect an unlimited number of home electronic, computer and appliance purchases for one low monthly fee of $9.95.  The revolutionary service is part of Experian InteractiveSM, whose family of products includes, and, which aims to empower consumers with opportunities to manage the key financial aspects in life, now by bringing cost-effective options to the table for extended warranties. 

About Experian
Experian® is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian Group Limited is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. It has corporate headquarters in Dublin, Ireland and operational headquarters in Costa Mesa, California and Nottingham, UK. Experian employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Continuing sales for the year ended March 31, 2008, were in excess of $4 billion.

For more information, visit the Group’s Web site at

About The Warranty Group
The Warranty Group, Inc. is the world’s premier provider of extended service plans and related benefits. With underwriting, claims administration, compliance and marketing expertise, The Warranty Group is a global single-source solution for manufacturers, distributors and retailers of consumer goods including autos, homes, consumer electronics, furniture and appliances as well as financial institutions and the travel and leisure industry. Assets are in excess of $5 billion (2007). The Warranty Group has headquarters in Chicago, Illinois, with operations in 33 countries worldwide and 2300 employees.

Chris Brienza/Julie Matic
Coyne PR
1 212 938 0166 Telephone Email

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